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US 10,949,881 B2Granted
Suggesting and/or providing ad serving constraint information
AssigneeGoogle Inc.
InventorsJeffrey Adgate Dean, Georges Harik, Paul Buchheit
Life of this patent
Estimating the term…
Abstract
Targeting information (also referred to as ad “serving constraints”) or candidate targeting information for an advertisement is identified. Targeting information may be identified by extracting topics or concepts from, and/or generating topics or concepts based on, ad information, such as information from a Web page to which an ad is linked (or some other Web page of interest to the ad or advertiser). The topics or concepts may be relevant queries associated with the Web page of interest, clusters, etc.
Claims20
A method comprising:
- identifying, by one or more processing devices, a target document based on information provided by a content provider through a user interface displayed on a computing device, the content provider being a purveyor of electronically distributed content;
- identifying, by the one or more processing devices, first information representing first concepts presented by the target document;
- identifying, by the one or more processing devices, second information representing second concepts presented by a separate document that references the target document;
- combining at least some of the first information identified from the target document with at least some of the second information identified from the separate document to create revised information without revising the first information of the target document, the at least some of the second information from the separate document including terms representing a different set of concepts than the first concepts represented by the first information;
- generating, by the one or more processing devices, a set of serving constraints that limit distribution of the electronically distributed content provided by the content provider, wherein the generated set of serving constraints includes the combination of the at least some of the first information and the at least some of the second information;
- storing, in computer memory and by the one or more processing devices, the generated set of serving constraints as constraints on distribution of the electronically distributed content;
- and
- distributing the electronically distributed content for inclusion in an additional document other than the target document and the separate document in response to the additional document satisfying at least one serving constraint in the set of serving constraints.
5 more elements
One or more non-transitory computer readable storage media storing instructions that are executable by one or more processing devices to perform operations comprising:
- identifying a target document based on information provided by a content provider through a user interface displayed on a computing device, the content provider being a purveyor of electronically distributed content;
- identifying first information representing first concepts presented by the target document;
- identifying second information representing second concepts presented by a separate document that references the target document;
- combining at least some of the first information identified from the target document with at least some of the second information identified from the separate document to create revised information without revising the first information of the target document, the at least some of the second information from the separate document including terms representing a different set of concepts than the first concepts represented by the first information;
- generating a set of serving constraints that limit distribution of the electronically distributed content provided by the content provider, wherein the generated set of serving constraints includes the combination of the at least some of the first information and the at least some of the second information;
- storing, in computer memory, the generated set of serving constraints as constraints on distribution of the electronically distributed content;
- and
- distributing the electronically distributed content for inclusion in an additional document other than the target document and the separate document in response to the additional document satisfying at least one serving constraint in the set of serving constraints.
5 more elements
Dependencies are inferred from the claim text.