System and method for management of email marketing campaigns

A system for creating an e-commerce website facilitating creation of multiple e-marketing campaigns for an e-commerce enterprise, the system comprising:

• a processor;
• a memory coupled to the processor;
• the e-commerce website including a web browser program that retrieves, presents, and traverses information sources, and an e-commerce management program;
• an e-commerce server that hosts the e-commerce website and enables e-commerce transactions of products and services via the e-commerce website and the processor;
• and a set of computer readable instructions stored in the memory, that when executed by the e-commerce management program and the processor, cause the processor to:
• (i) collect and store data on a plurality of potential targeted users and create a customized template for each potential targeted user;
• (ii) define a first e-marketing campaign comprising a first target user profile,
• (iii) generate a first data table of targeted users of the first e-marketing campaign by comparing the first target user profile with the customized template of each potential targeted user,
• (iv) generate at least one message to be sent to the targeted users of the first e-marketing campaign, wherein each of the at least one messages is generated and customized for each recipient and includes a link to a product webpage hosted by the e-commerce server;
• (v) define a second e-marketing campaign comprising a second target user profile,
• (vi) generate a second data table of targeted users of the second e-marketing campaign by comparing the second target user profile with the customized template of each potential targeted user, wherein at least one targeted user appears in both the first data table of targeted users and the second data table of targeted users;
• (vii) generate at least one message to be sent to the targeted users of the second e-marketing campaign, wherein each of the at least one messages is generated and customized for each recipient and includes a link to a product webpage hosted by the e-commerce server;
• (viii) prior to implementing the first e-marketing campaign and the second e-marketing campaign, assign a first priority level to the first e-marketing campaign based upon a historical response rate associated with the first e-marketing campaign,
• (ix) prior to implementing the first e-marketing campaign and the second e-marketing campaign campaign, assign a second priority level to the second e-marketing campaign based upon a historical response rate associated with the second e-marketing campaign,
• (x) compare the first priority level and the second priority level to determine which of the first e-marketing campaign and the second e-marketing campaign has a lowest priority level,
• (xi) compare the first priority level and the second priority level to determine which of the first e-marketing campaign and the second e-marketing campaign has a highest priority level,
• (xii) compare the first data table of targeted users and the second data table of targeted users and generating a revised data table of targeted users for the determined lowest priority level e-marketing campaign by removing those users in the first and second data tables of targeted users from the revised data table;
• (xiii) implement the determined highest priority level e-marketing campaign by creating and delivering a custom electronic message only to the targeted users appearing in a data table related to the determined highest priority level e-marketing campaign;
• and
• (xiv) implement the determined lowest priority level e-marketing campaign by creating and delivering a custom electronic message only to tho non-suppressed targeted users appearing in the revised data table related to the determined lowest priority level e-marketing campaign;
• wherein at least one of the first e-marketing campaign and the second e-marketing campaign comprises an abandoned cart campaign;
• wherein the e-commerce management program assigns a run time to each of the first e-marketing campaign and the second e-marketing campaign and runs each campaign according to the run time;
• wherein the first priority level has a higher historical response rate as compared to the second priority level and
• wherein the e-commerce management program additionally defines a maximum number of electronic communications received by a targeted user within a given time frame and suppresses targeted users that would receive more than the defined maximum number of electronic communications in the given time frame.

A non-transitory computer medium for creating an e-commerce website facilitating the creation of multiple e-marketing campaigns for an e-commerce enterprise, the non-transitory computer medium comprising:

• providing the e-commerce website with a web browser program that retrieves, presents, and traverses information sources, and an e-commerce management program;
• providing an e-commerce server that hosts the e-commerce website and enables e-commerce transactions of products and services via the e-commerce website;
• and
• a set of computer readable instructions, that when executed by the e-commerce management program and a processor, cause the processor to:
• (i) collect and store data on a plurality of potential targeted users and create a customized template for each potential targeted user;
• (ii) define a first e-marketing campaign comprising a first target user profile,
• (iii) generate a first data table of targeted users of the first e-marketing campaign by comparing the first target user profile with the customized template of each potential targeted user,
• (iv) generate a first message to be sent to the targeted users of the first e-marketing campaign, wherein the first messages is generated and customized for each recipient and includes a link to a product webpage hosted by the e-commerce server;
• (v) define a second e-marketing campaign comprising a second target user profile,
• (vi) generate a second data table of targeted users of the second e-marketing campaign by comparing the second target user profile with the customized template of each potential targeted user, wherein at least one targeted user appears in both the first data table of targeted users and the second data table of targeted users,
• (vii) generate a second message to be sent to the targeted users of the second e-marketing campaign, wherein the second messages is generated and customized for each recipient and includes a link to a product webpage hosted by the e-commerce server;
• (viii) prior to implementing the first and second e-marketing campaign, assign a first priority level to the first e-marketing campaign based upon a historical response rate associated with the first e-marketing campaign,
• (ix) prior to implementing the first and second e-marketing campaign assign a second priority level to the second e-marketing campaign based upon a historical response rate associated with the second e-marketing campaign,
• (x) compare the first priority level and the second priority level to determine which of the first e-marketing campaign and the second e-marketing campaign has a lowest priority level,
• (xi) compare the first priority level and the second priority level to determine which of the first e-marketing campaign and the second e-marketing campaign has a highest priority level,
• (xii) compare the first data table of targeted users and the second data table of targeted users and generating a revised data table of targeted users for the determined lowest priority level e-marketing campaign by removing those users in the first and second data tables of targeted users from the revised data table;
• (xiii) implement the determined highest priority level e-marketing campaign by creating and delivering a custom electronic message only to the targeted users appearing in a data table related to the determined highest priority level e-marketing campaign;
• and
• (xiv) implement the determined lowest priority level e-marketing campaign by creating and delivering a custom electronic message only to tho non-suppressed targeted users appearing in the revised data table related to the determined lowest priority level e-marketing campaign;
• wherein at least one of the first e-marketing campaign and the second e-marketing campaign comprises an abandoned cart campaign;
• wherein the e-commerce management program assigns a run time to each of the first e-marketing campaign and the second e-marketing campaign and runs each campaign according to the run time;
• wherein the first priority level has a higher historical response rate as compared to the second priority level, and
• wherein the e-commerce management program additionally defines a maximum number of electronic communications received by a targeted user within a given time frame and suppresses targeted users that would receive more than the defined maximum number of electronic communications in the given time frame.