Systems, methods and computer-readable media for determining outcomes for program promotions

An apparatus comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the device to:
• receive, by a content playback device, at least one content promotion message promoting at least one content component;
• send, by the content playback device, based on the at least one content promotion message being played by the content playback device, first information to cause generation of at least one message impression record, wherein the at least one message impression record comprises a device identifier associated with the content playback device and at least one message identifier associated with the at least one content promotion message;
• and
• send, by the content playback device, based on the at least one content component being played by the content playback device, second information to cause generation of at least one content impression record, wherein the at least one content impression record comprises the device identifier and at least one content identifier associated with the at least one content component, wherein a comparison of the generated at least one message impression record and the generated at least one content impression record indicates an effectiveness of the at least one content promotion message.

A non-transitory computer-readable medium storing instructions that, when executed, cause:

• receiving, by a content playback device, at least one content promotion message promoting at least one content component;
• sending, by the content playback device, based on the at least one content promotion message being played by the content playback device, first information to cause generation of at least one message impression record, wherein the at least one message impression record comprises a device identifier associated with the content playback device and at least one message identifier associated with the at least one content promotion message;
• and
• sending, by the content playback device, based on the at least one content component being played by the content playback device, second information to cause generation of at least one content impression record, wherein the at least one content impression record comprises the device identifier and at least one content identifier associated with the at least one content component, wherein a comparison of the generated at least one message impression record and the generated at least one content impression record indicates an effectiveness of the at least one content promotion message.