Technologies for generating and displaying virtual and interactive egifts

A system comprising:

• one or more processors;
• and
• at least one non-transitory computer readable storage medium having stored thereon instructions which, when executed by the one or more processors, cause the system to:
• receive an identification of a merchant selected by a giver, wherein the giver of a gift credit is associated with a giver payment account, and a recipient of the gift credit is associated with a recipient payment account;
• associate a policy with the gift credit, wherein the policy is at least in part defined by the identification of the merchant;
• generate an image underlay identifying the gift credit and an image overlay which hides the image underlay and the gift credit identified in the image underlay, the image overlay comprising a separable flap having at least a portion that appears as being unadhered to the image underlay, the separable flap being configured to trigger, in response to an input associated with the separable flap, an animated unwrapping effect that removes the image overlay to reveal the image underlay identifying the gift credit;
• present the image overlay hiding the image underlay;
• in response to receiving the input associated with the separable flap on the image overlay, generate the animated unwrapping effect to remove the image overlay and reveal the image underlay;
• and
• present the image underlay and the gift credit.

A method comprising:

• generating an image underlay identifying a gift credit from a giver and an image overlay which hides the image underlay and the gift credit identified in the image underlay, wherein the giver of the gift credit is associated with a giver payment account, the image overlay comprising a separable flap having at least a portion that appears as being unadhered to the image underlay, the separable flap being configured to trigger, in response to an input associated with the separable flap, an animated unwrapping effect that removes the image overlay to reveal the image underlay identifying the gift credit;
• and
• presenting, via the one or more processors, the image overlay hiding the image underlay;
• in response to receiving the input associated with the separable flap on the image overlay, generating, via the one or more processors, the animated unwrapping effect to remove the image overlay and reveal the image underlay.