System and method for creating and selectively modifying characters and conditionally presenting customized characters via electronic channels

A system of storing, programming, and instantiating configurable electronic characters on electronic channels, the system comprising:

• a computer system comprising:
• a storage device that stores a plurality of configurable electronic characters each received from a third party entity, the plurality of configurable electronic characters comprising at least a first electronic character from a first entity and a second electronic character from a second entity, wherein each electronic character is programmable by one or more of a plurality of customization rules that specify a custom behavior or content of each electronic character upon instantiation;
• one or more physical processors programmed by computer program instructions that, when executed, cause the computer system to:
• generate a customization interface comprising a selectable listing of the plurality of configurable electronic characters and a plurality of customization options for customizing a selected one of the plurality of configurable electronic characters;
• provide the customization interface to a third entity different than the first entity and the second entity;
• receive, from the third entity, a selection of the first electronic character, at least a first customization option from among the plurality of customization options, and a first condition that, upon satisfaction, causes the first electronic character to be customized according to the first customization option;
• generate a first customization rule based on the first customization option and the first condition;
• store, in association with the first electronic character, the first customization rule and an identification of the third entity;
• receive, from a user device, an indication that the first condition has been satisfied;
• and
• transmit, to the user device, information that causes the first electronic character to be instantiated via the user device and causes the first electronic character to exhibit the behavior or content specified by the first customization rule.