Keyword assessment
AssigneeAdobe Inc.
InventorsAnthony Joseph, Adam Goldblatt
Life of this patent
Estimating the term…
Abstract
Methods, systems, and techniques for keyword management are described. Some embodiments provide a keyword management system (“KMS”) configured to determine the effectiveness of multiple candidate keywords. In some embodiments, the KMS generates multiple candidate keywords based on an initial keyword. The KMS may then determine an effectiveness score for each of the candidate keywords, based on marketing information about those keywords. Next, the KMS may process the candidate keywords according to the determined effectiveness scores. In some embodiments, processing the candidate keywords includes applying rules that conditionally perform actions with respect to the candidate keywords, such as modifying advertising expenditures, modifying content, or the like.
Claims20
A method for operating an online keyword management system, the method being implemented by one or more processors of a server and comprising:
- receiving, at the server over a network, a marketing keyword from a client device;
- generating, by the server, candidate keywords related to the received marketing keyword;
- for each of the candidate keywords, retrieving statistics from a plurality of marketing analytics computed for the candidate keyword;
- using the statistics from the plurality of marketing analytics, determining a marketing score for each of the candidate keywords;
- modifying, based on a comparison between marketing scores of the candidate keywords, a document to insert at least one candidate keyword of the candidate keywords into the document by:
- adding the at least one candidate keyword in a meta-information field within the document, automatically performing a search and replace of the marketing keyword with the at least one candidate keyword within the document, or modifying a heading or title within the document to include the at least one candidate keyword;
- and
- providing, for availability to additional client devices, the modified document with the at least one candidate keyword by publishing the modified document to a location accessible by the additional client devices.
An online keyword management system, comprising:
- one or more processors;
- and
- one or more memory resources storing instructions that, when executed by the one or more processors, cause the online keyword management system to perform operations including:
- receiving, at a server over a network, a marketing keyword from a client device;
- generating, by the server, candidate keywords related to the received marketing keyword;
- for each of the candidate keywords, retrieving statistics from a plurality of marketing analytics computed for the candidate keyword;
- using the statistics from the plurality of marketing analytics, determining a marketing score for each of the candidate keywords;
- and
- modifying, based on a comparison between marketing scores of the candidate keywords, a document to insert at least one candidate keyword of the candidate keywords into the document by:
- adding the at least one candidate keyword in a meta-information field within the document, automatically performing a search and replace of the marketing keyword with the at least one candidate keyword within the document, or modifying a heading or title within the document to include the at least one candidate keyword;
- and
- providing, for availability to additional client devices, the modified document with the at least one candidate keywords by publishing the modified document to a location accessible by the additional client devices.
A non-transitory computer-readable medium that stores instructions, executable by one or more processors, to cause the one or more processors to perform operations that comprise:
- receiving, at a server over a network, a marketing keyword from a client device;
- generating, by the server, candidate keywords related to the received marketing keyword;
- for each of the candidate keywords, retrieving statistics from a plurality of marketing analytics computed for the candidate keyword;
- using the statistics from the plurality of marketing analytics, determining a marketing score for each of the candidate keywords;
- modifying, based on a comparison between marketing scores of the candidate keywords, a document to insert at least one candidate keyword of the candidate keywords into the document by:
- adding the at least one candidate keyword in a meta-information field within the document, automatically performing a search and replace of the marketing keyword with the at least one candidate keyword within the document, or modifying a heading or title within the document to include the at least one candidate keyword;
- and
- providing, for availability to additional client devices, the modified document with the at least one candidate keyword by publishing the modified document to a location accessible by the additional client devices.
Dependencies are inferred from the claim text.