Methods and systems for integrating virtual content into an immersive virtual reality world based on real-world scenery

A method comprising:

• assigning, by a virtual reality media system, a plurality of display parameters to a three-dimensional (“3D”) virtual object that includes a non-flat outer surface and is to be integrated into an immersive virtual reality world;
• integrating, by the virtual reality media system and in accordance with the assigned plurality of display parameters, the 3D virtual object into the immersive virtual reality world with real objects represented in the immersive virtual reality world, the real objects included within camera-captured real-world scenery from which the immersive virtual reality world is generated;
• dynamically changing, by the virtual reality media system, at least one of
• a positional parameter included in the plurality of display parameters and determinative of a location of the 3D virtual object to cause the 3D virtual object to appear to the user to move within the immersive virtual reality world,
• an orientational parameter included in the plurality of display parameters and determinative of an orientation of the 3D virtual object to cause the 3D virtual object to appear to the user to rotate within the immersive virtual reality world, or
• a scaling parameter included in the plurality of display parameters and determinative of a size of the 3D virtual object to cause the size of the 3D virtual object to appear to the user to change within the immersive virtual reality world;
• accessing, by the virtual reality media system based on the assigned plurality of display parameters, two-dimensional (“2D”) content that is to be integrated into the immersive virtual reality world;
• integrating, by the virtual reality media system, the 2D content into the immersive virtual reality world by mapping the 2D content onto the non-flat outer surface of the 3D virtual object that has been integrated into the immersive virtual reality world with the real objects, the integrating of the 2D content performed in a manner to make the 2D content viewable as a skin of the 3D virtual object and to make the 2D content appear to the user to move or change in accordance with the move or change of the 3D virtual object while the at least one of the positional parameter, the orientational parameter, and or the scaling parameter is dynamically changing;
• detecting, by the virtual reality media system while the 2D content is integrated into the immersive virtual reality world, that a gaze of the user is directed at the 2D content;
• tracking, by the virtual reality media system based on the detecting, an amount of time that the gaze of the user is directed at the 2D content;
• and
• generating, by the virtual reality media system, promotional effectiveness data for the 2D content with respect to the user based on the amount of time that the gaze of the user is directed at the 2D content.

A system comprising:

• at least one physical computing device that
• assigns a plurality of display parameters to a three-dimensional (“3D”) virtual object that includes a non-flat outer surface and is to be integrated into an immersive virtual reality world;
• integrates, and in accordance with the assigned plurality of display parameters, the 3D virtual object into the immersive virtual reality world with real objects represented in the immersive virtual reality world, the real objects included within camera-captured real-world scenery from which the immersive virtual reality world is generated;
• accesses, based on the assigned plurality of display parameters, two-dimensional (“2D”) content that is to be integrated into the immersive virtual reality world;
• integrates, in accordance with the assigned plurality of display parameters, the 2D content into the immersive virtual reality world by mapping the 2D content onto the non-flat outer surface of the 3D virtual object that has been integrated into the immersive virtual reality world with the real objects, the integrating of the 2D content performed in a manner to make the 2D content viewable as a skin of the 3D virtual object;
• and
• dynamically changes, while the 2D content is integrated into the immersive virtual reality world, a display parameter of the plurality of display parameters so as to change at least one of a location, an orientation, or a size of the 3D virtual object to cause the 3D virtual object and the 2D content mapped onto the non-flat outer surface of the 3D virtual object to appear to the user to move or change within the immersive virtual reality world.