# US 10,945,539 B2 · Merchandise display fixture > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 10,945,539 B2 - Document ID: US10945539B2 - Status: Granted - Kind: B2 - Application number: 16/224,529 - Filed: 2018-12-18 - Published: 2019-07-25 - Granted: 2021-03-16 - Earliest claimed: 2017-12-18 - Assignees: Shurtape Technologies, LLC - Applicants: ShurTech Brands, LLC - Inventors: Brian Standen; Christopher J. Longstreet; James A. Williams; Charles D. Fernberg; James C. Monroe - Web page: https://patentgrep.com/patent/US10945539B2 ## CPC - A47F 7/005: {for flexible long articles in rolls, e.g. electrical cords, cables, chains, waterhoses (for textile articles on rolls A47F7/17)} - A47B 46/00: Cabinets, racks or shelf units, having one or more surfaces adapted to be brought into position for use by extending or pivoting (A47B63/04, A47B77/10 take precedence; writing tables with extensible leaves A47B17/03; with extensible garment holders A47B61/02) - A47B 57/581: {specially adapted for shelves made of tubes or wire} - A47F 1/121: {made of tubes or wire (elongated hooks A47F5/0807)} - A47F 1/126: {the pushing device being urged by spring means} - A47F 3/14: Display trays {or containers (combined with racks A47F5/0025; tray partitions A47F5/005; as racks and transportable with merchandise A47F5/108; made of cardboard A47F5/11; stackable A47B87/02)}; (packing boxes used subsequently as display trays B65D) - A47F 5/101: {Display racks with slotted uprights} - A47F 5/105: {Adjustable partition panels for displaying articles (for furniture A47B96/1416; partition walls in buildings E04B2/78)} - A47F 5/13: made of tubes or wire {(assemblies of elements of the same kind, e.g. stackable, A47B87/00)} - A47F 5/132: {Adjustable partition panels for displaying articles} - A47B 96/061: {Cantilever brackets} - A47F 5/103: {Display shelving racks with the uprights aligned in only one plane} - A47F: SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS - A47B: TABLES; DESKS; OFFICE FURNITURE; CABINETS; DRAWERS; GENERAL DETAILS OF FURNITURE (furniture jointing F16B) ## Abstract A display for tape products. The display includes at least x shelves disposed on a stand. At least y modules are provided, wherein y>x. Each module includes a plurality of interconnected frame channels. The modules comprise at least first modules including channels of a first width and second modules including channels of a second width. At least several of the modules include reversible generally U-shaped inserts configured for insertion into the channels. The U-shaped inserts provide a first open orientation suitable for receiving a generally cylindrical tape product and a second closed orientation suitable for supporting a rectangular tape product. ## Claims ### Claim 1 An adjustable merchandising shelf system for dispensing retail products, the system comprising: a fixed portion comprising a first outer mounting assembly, a second outer mounting assembly connected to the first outer mounting assembly by a shelf, and mounting hooks provided at rear sides of the first outer mounting assembly and the second outer mounting assembly, wherein the mounting hooks are configured to be mountable to retail aisle uprights; the system further comprising at least y modules, each module including a plurality of integrally interconnected frame channels wherein y>x; said modules comprising at least first modules including channels of a first width and second modules including channels of a second width; at least several of said modules including reversible generally U-shaped inserts configured for insertion into said channels, said U-shaped inserts providing a first open orientation suitable for receiving a generally cylindrical tape product and a second closed orientation suitable for supporting a rectangular or other flat sided tape product; said display optionally further including removable spring loaded sliders configured for disposition in at least several of the channels, at least one cabinet configured for mounting to said stand, and at least one module including a relatively long front leg and a relatively short rear leg. ### Claim 2 A display for tape products comprising at least x shelves disposed on a stand; at least y modules, each module including a plurality of interconnected frame channels wherein y>x; said modules comprising at least first modules including channels of a first width and second modules including channels of a second width; at least several of said modules including reversible generally U-shaped inserts configured for insertion into said channels, said U-shaped inserts providing a first open orientation suitable for receiving a generally cylindrical tape product and a second closed orientation suitable for supporting a rectangular tape product; said display optionally further including removable spring loaded pusher elements is configured for disposition in at least several of the channels, at least one cabinet configured for mounting to said stand, and at least one channel module including a relatively long front leg and a relatively short rear leg. ### Claim 3 (depends on 2) The display of claim 2 wherein at least a plurality of said modules include a mating recess providing engagement between adjacent modules. ### Claim 4 (depends on 3) The display of claim 3 wherein each module includes only one mating recess. ### Claim 5 (depends on 2) The display of claim 2 wherein each module is comprised of wire framing. ### Claim 6 (depends on 2) The display of claim 2 wherein said shelves are configured for removable attachment to a hanger bar. ### Claim 7 (depends on 2) The display of claim 2 wherein said storage cabinet is configured for removable attachment to a hanger bar. ### Claim 8 (depends on 2) The display of claim 2 wherein at least one of said modules comprises a longer front leg than a rear leg, or no rear leg, such that a plane defined by the main body of said module is upwardly inclined relative to an associated shelf. ### Claim 9 (depends on 2) The display of claim 2 wherein said shelves reside in a substantially horizontal plane or are oriented about 10° or less downward. ### Claim 10 (depends on 2) The display of claim 2 wherein said shelves reside in a substantially horizontal plane or are oriented about 10° or greater downward. ### Claim 11 (depends on 2) The display of claim 2 wherein at least several modules include side and front rails having a height less than a width of the channels of the module. ### Claim 12 (depends on 11) The display of claim 11 wherein said front rails have a height less than said side rails. ### Claim 13 (depends on 2) The display of claim 2 wherein at least one module includes a plurality of coplanar wire elements disposed generally horizontally and at least one wire element on each side extending therefrom at an obtuse angle. ### Claim 14 (depends on 13) The display of claim 13 further including a front end stopper element extending perpendicularly or acutely to the coplanar wire elements. ### Claim 15 (depends on 2) The display of claim 2 wherein said first modules and said second modules are of a substantially equal width. ### Claim 16 (depends on 15) The display of claim 15 further comprising at least third and fourth modules of a substantially equal width to the first and second modules. ### Claim 17 (depends on 2) The display of claim 2 wherein at least one pusher element includes a generally circular product engagement surface. ### Claim 18 (depends on 2) The display of claim 2 wherein at least several modules are comprised of a wire frame first edge and a sheet metal second edge. ### Claim 19 (depends on 18) The display of claim 18 wherein the second edge includes a flange configured to receive the first edge of an adjacent module. ### Claim 20 An adjustable merchandising shelf system for displaying and storing retail products, the system comprising: a plurality of interchangeable modules, each module including at least one interconnected frame channel, a first side wire edge and a flange portion located on an opposed second side, wherein the flange portion comprises a flange channel configured to engage a first side wire edge of an adjacent module, a reversible generally U-shaped insert configured for insertion into the at least one channel, said U-shaped insert providing a first open orientation suitable for receiving a generally cylindrical product and a second closed orientation suitable for supporting a rectangular or other flat sided tape product.