Device analysis for supplemental content exposure

A method comprising:

• receiving an indication for supplemental content to be output to a target audience;
• determining, based on at least one characteristic associated with the target audience, a plurality of content items to be viewed by the target audience;
• sending an indication for the supplemental content to be output at a time associated with output of a first content item of the plurality of content items;
• determining, for a first period of time, a quantity of devices which output the supplemental content for a first time;
• determining, based on the quantity of devices which output the supplemental content for the first time during the first time period, that the quantity of devices is below a target quantity of devices to output the supplemental content for the first time during the time period;
• and
• sending an indication for the supplemental content to be output at a time associated with output of a second content item of the plurality of content items.

A method comprising:

• receiving an indication for supplemental content to be output to a target audience;
• receiving a first content item to be viewed by the target audience;
• sending an indication that a quantity of devices which output the supplemental content for a first time during an output of the first content item is below a target quantity of devices to output the supplemental content for the first time;
• receiving a second content item to be viewed by the target audience;
• and
• sending an indication for the supplemental content to be output at a time associated with output of a second content item.