Apparatus and method for gathering analytics

A processor-implemented method, comprising:

• monitoring a plurality of user compute devices for user interactions with a plurality of base video content and associated supplemental content, the user interactions including user-initiated sharing of at least one of base video content from the plurality of base video content and supplemental content, the supplemental content associated with one or more products or services identified in a base video content and displayed within the base video content when the base video content is displayed on a user compute device from the plurality of user compute devices;
• aggregating user interaction information associated with the monitored user interactions of the plurality of user compute devices, the user interaction information included user-initiated sharing information;
• selecting supplemental content to provide to a given user compute device based on (i) the aggregated user interaction information and (ii) a specified base video content requested for presentation at the given user compute device;
• dynamically binding the selected supplemental content and the specified base video content to form a shareable media container, the shareable media container, when instantiated, configured to render in an interface, the specified base content and the selected supplemental content, the interface including a sharing user interface and a transaction user interface, the sharing user interface configured to allow a user to share an instance of the shareable media container to another compute device such that upon being shared to another compute device embed code instantiates the specified base video content and the selected supplemental content, the transaction user interface configured to allow the user to initiate and complete an e-commerce transaction associated with at least one of the one or more products or services within the shareable media container without diverting from the specified base content, the shareable media container being configured to monitor and collect information related to the e-commerce transaction;
• and
• providing the shareable media container including the dynamically bound requested base video content and the selected supplemental content to an endpoint associated with the given user compute device for viewing by a user of the user compute device.

A processor-implemented method, the method comprising:

• monitoring a plurality of compute devices for user interactions with a plurality of base video content and associated supplemental content, the user interactions including user-initiated sharing of at least one of base video content from the plurality of base video content and supplemental content, the supplemental content associated with one or more products or services identified in a base video content and displayed within the base video content when the base video content is displayed on a compute device from the plurality of compute devices;
• aggregating user interaction information associated with the monitored user interactions of the plurality of compute devices, the user interaction information included user-initiated sharing information;
• selecting supplemental content to provide to a given compute device based on (i) the aggregated user interaction information and (ii) a specified base video content requested for presentation at the given compute device;
• dynamically binding the selected supplemental content and the specified base video content to form a shareable media container instantiated by embed code, the shareable media container including a share user interface and a transaction user interface, the share user interface configured to allow a user to share an instance of the shareable media container to another compute device such that upon being shared to another compute device the embed code instantiates the specified base video content and the selected supplemental content, the transaction user interface configured to allow a user to initiate and complete an e-commerce transaction associated with at least one of the one or more products or services within the shareable media container without diverting from the specified base content, the shareable media container being configured to monitor and collect information related to the e-commerce transaction;
• and
• providing the shareable media container including the dynamically bound requested specified base video content, the selected supplemental content, and embed code to an endpoint associated with the given compute device for viewing by a user of the compute device.