Measuring video viewing

An apparatus comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
• determine, for a segment of a plurality of segments of a video asset, a video-viewing mode via which a first video-asset-viewing device outputted the segment, wherein each segment of the plurality of segments is associated with a same time duration, and wherein two or more of the plurality of segments are associated with a continuous period of time;
• determine, for the segment of the plurality of segments, and based on the video-viewing mode via which the first video-asset-viewing device outputted the segment, a first value;
• determine, for the segment of the plurality of segments, and based on a video-viewing mode via which a second video-asset-viewing device outputted the segment, a second value, wherein the first value is different from the second value;
• based on determining that the video-viewing mode via which the first video-asset-viewing device outputted the segment corresponds to a first video-viewing mode, increment a first video viewing count, associated with the segment, by the first value;
• and
• based on determining that the video-viewing mode via which the second video-asset-viewing device outputted the segment corresponds to a second video-viewing mode different from the first video-viewing mode, increment a second video viewing count, associated with the segment, by the second value.

A system comprising:

• a computing device comprising:
• one or more first processors;
• and
• first memory storing first instructions that, when executed by the one or more first processors, cause the computing device to:
• determine, for a segment of a plurality of segments of a video asset, a video-viewing mode via which a first video-asset-viewing device outputted the segment, wherein each segment of the plurality of segments is associated with a same time duration, and wherein two or more of the plurality of segments are associated with a continuous period of time;
• determine, for the segment of the plurality of segments, and based on the video-viewing mode via which the first video-asset-viewing device outputted the segment, a first value;
• determine, for the segment of the plurality of segments, and based on a video-viewing mode via which a second video-asset-viewing device outputted the segment, a second value, wherein the first value is different from the second value;
• based on determining that the video-viewing mode via which the first video-as set-viewing device outputted the segment corresponds to a first video-viewing mode, increment a first video viewing count, associated with the segment, by the first value;
• and
• based on determining that the video-viewing mode via which the second video-asset-viewing device outputted the segment corresponds to a second video-viewing mode different from the first video-viewing mode, increment a second video viewing count, associated with the segment, by the second value;
• and
• a video-asset-viewing device comprising:
• one or more second processors;
• and
• second memory storing second instructions that, when executed by the one or more second processors, cause the video-asset-viewing device to send, to the computing device, video-viewing-activity data associated with the video asset.