Methods for identifying video segments and displaying option to view from an alternative source and/or on an alternative device

A computer-implemented method comprising:

• identifying a video segment being displayed by the media system, wherein the video segment includes at least a portion of a version of a video program;
• determining contextual content being contextually related to the identified video segment, the contextual content including an alternative version of the video program, wherein the version and the alternative version include a same video program, the alternative version including at least one of a customization or a substitution of third party content relative to third party content that is part of the version of the video program;
• and
• transmitting one or more software instructions, wherein the one or more software instructions, when received by the media system, cause a software application associated with the contextual content to execute on the media system, the software application providing the contextual content to the media system and causing at least one of the customized or substituted third party content to be presented in place of the third party content that is part of the version of the video program.

A non-transitory computer-readable medium having stored thereon instructions that, when executed by one or more processors, cause the one or more processor to:

• identify a video segment being displayed by the media system, wherein the video segment includes at least a portion of a version of a video program;
• determine contextual content being contextually related to the identified video segment, the contextual content including an alternative version of the video program, wherein the version and the alternative version include a same video program, the alternative version including at least one of a customization or a substitution of third party content relative to third party content that is part of the version of the video program;
• and
• transmit one or more software instructions, wherein the one or more software instructions, when received by the media system, cause a software application associated with the contextual content to execute on the media system, the software application providing the contextual content to the media system and causing at least one of the customized or substituted third party content to be presented in place of the third party content that is part of the version of the video program.