Techniques for routing messages in a communications network

A message delivery network, comprising:

• one or more memories;
• and
• one or more processors communicatively coupled to the one or more memories, configured to:
• receive a message into a message delivery network from a sending message service provider;
• identify an end user carrier servicing the end user device for the message;
• retrieve a pre-determined rank ordered list of message routes from the message delivery network to the end user carrier;
• determine whether each message route is currently unavailable or demonstrating poor deliverability;
• de-prioritize the message routes that are demonstrating poor deliverability;
• update the rank ordered list of message routes based on the de-prioritized message routes;
• attach the updated rank ordered list of message routes to the message;
• forward the message to a gateway within the message delivery network;
• and
• deliver the message using the highest ranked message route.

A non-transitory computer-readable medium storing instructions, the instructions comprising one or more instructions that, when executed by one or more processors, cause the one or more processors to:

• receive a message into a message delivery network from a sending message service provider;
• identify an end user carrier servicing the end user device for the message;
• retrieve a pre-determined rank ordered list of message routes from the message delivery network to the end user carrier;
• determine whether each message route is currently unavailable or demonstrating poor deliverability;
• de-prioritize the message routes that are demonstrating poor deliverability;
• update the rank ordered list of message routes based on the de-prioritized message routes;
• attach the updated rank ordered list of message routes to the message;
• forward the message to a gateway within the message delivery network;
• and
• deliver the message using the highest ranked message route.