Generating media content keywords based on video-hosting website content

A method for generating media program keywords based on a video-hosting website, comprising:

• identifying, by control circuitry, on a video-hosting website, video content items that include at least a portion of a media program, the media program having a media program identifier and each of the video content items having a corresponding title including one or more respective terms;
• identifying, by the control circuitry, from among the one or more terms, a term included in more than one of the titles;
• identifying, by the control circuitry, a group of the video content items that have the term included in the corresponding title;
• determining, by the control circuitry, based on the video-hosting website, a cumulative number of rankings of the video content items within the group;
• generating, by the control circuitry, a relevance score for the term based on the cumulative number of rankings;
• and
• storing, by the control circuitry, the term and the relevance score in a keyword database in association with the media program identifier.