Methods and systems for reducing inadvertent interactions with advertisements displayed on a computing device

A method for reducing inadvertent interactions on content items, comprising:

• receiving, by a data processing system including one or more processors, a request to display, on a display of a computing device, content in an ad slot of an information resource;
• providing, for display, by the data processing system, an interactive content item in response to the request to display content, the interactive content item including a first content object corresponding to a collapsed version of the interactive content item, a second content object corresponding to an expanded version of the interactive content item, and a script executable by one or more processors of the computing device, the script configured to cause one or more processors of the computing device to:
• display, on the display of the computing device, the first content object corresponding to the collapsed version of the interactive content item at a first location of the display of the computing device;
• receive a first action on the first content item;
• determine that the first action corresponds to a predefined action;
• provide for display, responsive to determining that the first action corresponds to a predefined action, a graphical object for display at a second location on the display of the computing device, the second location different than the first location and representing a location towards which to move the first content object to cause the computing device to display the second content object;
• receive, by the computing device, a second action to move the first content object towards the graphical object;
• and
• provide for display, responsive to determining that the second action to move the first content object towards the graphical object satisfies a triggering event, the second content object corresponding to the expanded version of the interactive content item on the display of the computing device.

A system for reducing inadvertent interactions on content items, comprising:

• a computing device including one or more processors, a memory and a display, the computing device configured to
• receive an interactive content item comprising a first content object corresponding to a collapsed version of the interactive content item and a second content object corresponding to an expanded version of the interactive content item;
• display the first content object corresponding to the collapsed version of the interactive content item at a first location of a display of the computing device;
• receive a first action on the first content item;
• determine that the first action corresponds to a predefined action;
• provide for display, responsive to determining that the first action corresponds to a predefined action, a graphical object for display at a second location on the display of the computing device, the second location different than the first location and representing a location towards which to move the first content object to cause the computing device to display the second content object;
• receive, a second action to move the first content object towards the graphical object;
• and
• provide for display, responsive to determining that the second action to move the first content object towards the graphical object satisfies a triggering event, the second content object corresponding to the expanded version of the interactive content item on the display of the computing device.