Generating content delivery campaigns with dynamic functionality for single-action execution

A device comprising:

• at least one memory that stores computer-executable instructions;
• and
• at least one processor configured to access the at least one memory and execute the computer-executable instructions to:
• receive an indication of a selection of a campaign goal for a content delivery campaign, wherein impressions of the content delivery campaign comprise dynamic functionality;
• determine a user account associated with the selection;
• generate a product recommendation for the content delivery campaign, wherein the product recommendation comprises a product identifier associated with the user account;
• generate a target consumer recommendation for the content delivery campaign based at least in part on the campaign goal and historical data associated with the user account;
• generate a digital product type recommendation for the content delivery campaign;
• generate a creative content recommendation for digital impressions of the content delivery campaign, the creative content recommendation comprising automatically generated image, text, or audio content;
• cause presentation of a content delivery campaign package at a user device after receiving the selection of the campaign goal;
• determine that a user performed a single-action in response to the presentation of the content delivery campaign package;
• initiate the content delivery campaign in response to the single-action;
• determine a first functionality to automatically include with a first digital impression of the content delivery campaign, wherein the first functionality comprises at least one of initiating a discount, initiating a subscription, initiating a download, initiating a browser redirection, or selecting a promotional offer;
• determine a second functionality to automatically include with a second digital impression of the content delivery campaign, wherein the second functionality comprises at least one of initiating a discount, initiating a subscription, initiating a download, initiating a browser redirection, or selecting a promotional offer;
• determine that a second conversion rate associated with the second functionality is greater than a first conversion rate associated with the first functionality;
• and
• select the second functionality to include with a third digital impression of the content delivery campaign.

A method comprising:

• receiving, by one or more computer processors coupled to at least one memory, an indication of a selection of a campaign goal for a content delivery campaign, wherein impressions of the content delivery campaign comprise dynamic functionality;
• determining a user account associated with the selection;
• generating a product recommendation for the content delivery campaign, wherein the product recommendation comprises a product identifier associated with the user account;
• generating a target consumer recommendation for the content delivery campaign based at least in part on the campaign goal and historical data associated with the user account;
• generating a digital product type recommendation for the content delivery campaign;
• generating a creative content recommendation for digital impressions of the content delivery campaign, the creative content recommendation comprising automatically generated image, text, or audio content;
• causing presentation of a content delivery campaign package at a user device after receiving the selection of the campaign goal;
• determining a first functionality to automatically include with a first digital impression of the content delivery campaign, wherein the first functionality comprises at least one of initiating a discount, initiating a subscription, initiating a download, initiating a browser redirection, or selecting a promotional offer;
• determining a second functionality to automatically include with a second digital impression of the content delivery campaign, wherein the second functionality comprises at least one of initiating a discount, initiating a subscription, initiating a download, initiating a browser redirection, or selecting a promotional offer;
• determining that a second conversion rate associated with the second functionality is greater than a first conversion rate associated with the first functionality;
• selecting the second functionality to include with a third digital impression;
• determining that a user performed a single-action in response to the presentation of the content delivery campaign package;
• and
• initiating the content delivery campaign in response to the single-action.