Information processing apparatus to suggest a service in response to a requested service content based on use and non-use history of the service

An information processing apparatus comprising:

• storage means for storing, as history information,
• (i) first information including
• attribute information of a user, and
• service content requested by the user,
• (ii) second information including
• suggested service content that was suggested to the user in response to the requested service content, and
• a message prompting use of the suggested service content, and
• (iii) success/failure information indicating whether or not the suggested service content was used by the user, with the proviso that when the suggested service content was used by the user, the success/failure information indicates a success, and when the suggested service content was not used by the user, the success/failure information indicates a failure,
• the storage means storing the first information, the second information, and the success/failure information for each of a plurality of past users;
• reception means for receiving new first information from a current new user different from the plurality of past users, the new first information including
• attribute information of the current new user, and
• new service content requested by the current new user;
• acquisition means for
• searching the history information stored in the storage means searching for two or more pieces of the first information associated with two or more of the plurality of past users and having a similarity with respect to the new first information equal to or greater than a threshold, and
• in response to finding the two or more pieces of the first information, automatically acquiring two or more pieces of the second information respectively associated with the found two or more pieces of the first information;
• presentation means for
• extracting a word from messages in the acquired two or more pieces of the second information, based on a number of appearance times of the word and associated success/failure information with the acquired two or more pieces of the second information,
• wherein the success is associated with use and the failure is associated with non-use of the service suggested using the extracted word;
• creating two or more message creation screens respectively corresponding to the two or more pieces of the first information, the two or more message creation screens including the extracted word;
• and
• transmitting, to a service provider, the created two or more message creation screens arranged according to the respective similarity of the two or more pieces of the first information with respect to the new first information, wherein
• the service provider inputs a new message using the extracted word through at least one of the two or more message creation screens;
• and
• message reception means for receiving the new message from the service provider, so that the new message is presented to the current new user along with new suggested service content.