Correlating user interface design types to user groups

A non-transitory computer-readable medium having instructions stored thereon that are capable of execution by a computing device to perform operations comprising:

• determining a plurality of different design types for a user interface and causing display of user interfaces that exhibit the different design types to different user accounts;
• generating one or more metrics based on user interactions with the user interfaces;
• determining attribute values for multiple different attributes of user accounts that interact with the user interfaces, wherein the attributes include an online activity attribute that is not based on user interaction with the user interfaces;
• performing one or more correlation procedures to correlate attribute values of the user accounts with one or more of the generated one or more metrics;
• generating groups of user accounts based on the correlation, wherein:
• a first group of user accounts is defined by a first subset of attributes determined to be similar among user accounts whose metrics were similar for interaction with a first user interface design type;
• and
• a second group of user accounts is defined by a second, different subset of attributes determined to be similar among user accounts whose metrics were similar for interaction with a second user interface design type;
• assigning, based on the correlation, the first user interface design type to the first group of user accounts and the second user interface design type to the second group of user accounts;
• and
• causing display of a user interface of the at least one of the design types to a user account included in at least one of the groups of user accounts.

An apparatus comprising:

• one or more processors;
• and
• one or more storage elements having program instructions stored thereon that are executable by the one or more processors to:
• determine a plurality of different design types for a user interface and causing display of user interfaces that exhibit the different design types to different user accounts;
• generate one or more metrics based on user interactions with the user interfaces;
• determine attribute values for multiple different attributes of user accounts that interact with the user interfaces, wherein the attributes include an online activity attribute that is not based on user interaction with the user interfaces;
• perform one or more correlation procedures to correlate attribute values of the user accounts with one or more of the generated one or more metrics;
• generate groups of user accounts based on the correlation, wherein:
• a first group of user accounts is defined by a first subset of attributes determined to be similar among user accounts whose metrics were similar for interaction with a first user interface design type;
• and
• a second group of user accounts is defined by a second, different subset of attributes determined to be similar among user accounts whose metrics were similar for interaction with a second user interface design type;
• assign, based on the correlation, the first user interface design type to the first group of user accounts and the second user interface design type to the second group of user accounts;
• and
• cause display of a user interface of the at least one of the design types to a user account included in at least one of the groups of user accounts.