Frame configured to easily replace exhibit

A frame configured to easily replace an exhibit, wherein a wide, thin rubber magnet plate, a lower side of which is attached to a magnetic material, functions to support an overall load of the frame, and is cut in a dovetail shape, is provided, a thick rubber magnet is cut into a predetermined shape, inserted into a dovetail groove of the thin rubber magnet plate, and disposed to cover upper, left and right sides of the thin rubber magnet plate, a freely bendable thin transparent film or synthetic resin plate is adhered to a surface of the thick rubber magnet opposite to the magnet with an adhesive so that a space, into which an exhibit can be inserted, is ensured between the thin rubber magnet plate and the film by a difference in displacement between the thin rubber magnet plate and the thick rubber magnet, and a colored transparent or colored opaque print or a tape with a special texture (wood, marble, or fabric texture) is applied or adhered to a periphery of the film recognizable as a periphery of the frame in order to allow the frame to look similar to a conventional picture frame.