Techniques for device configuration for commerce messaging using commerce messaging history information

An apparatus, comprising:

• a processor circuit on a device;
• memory, for execution on the processor circuit, the memory containing instructions implementing:
• a client front-end component operative to:
• receive a client inbox request for an account from a client device, the account for a social networking system;
• and
• transmit an ordered business promotion contact list to the client device in response to the client inbox request, the ordered business promotion contact list ordered for display for the account based on a determined ranking weight for each business contact on the ordered promotion contact list;
• a business contact list component operative to:
• determine a business promotion contact list for the account, the business promotion contact list initially comprising business contacts the account has messaged, and business contacts that friends of the account on the social networking system have messaged, indicating a potential user interest in messaging each business contact;
• a predicted interest component operative to:
• determine a predicted business messaging interest for each business contact based on weights of a linear function applied to a responsiveness rate to messages received by the business contact and an average amount of time for the business contact to respond to received messages, the weights trained based on the responsiveness rate of each business contact, the average amount of time for each business contact to respond to received messages, and a friend engagement measure for each business contact, wherein the friend engagement measure is based at least in part on whether the friends of the account have liked a page for the business contact on the social networking system;
• and
• a contact ranking component operative to:
• determine the ranking weight for each business contact on the business promotion contact list based on the predicted business messaging interest for each business contact.

At least one computer-readable storage medium comprising instructions that, when executed, cause a system to:

• determine a business promotion contact list for an account for a social networking system, the business promotion contact list initially comprising business contacts the account has messaged, and business contacts that friends of the account on the social networking system have messaged, indicating a potential interest in messaging each business contact;
• determine a predicted business messaging interest for each business contact based on weights of a linear function applied to a responsiveness rate to messages received by the business contact and an average amount of time for the business contact to respond to received messages, the weights trained based on the responsiveness rate of each business contact, the average amount of time for each business contact to respond to received messages, and a friend engagement measure for each business contact, wherein the friend engagement measure is based at least in part on whether the friends of the account have liked a page for the business contact on the social networking system;
• determine a ranking weight for each business contact based on the predicted business messaging interest for each business contact;
• and
• order the business promotion contact list for display for the account based on the determined ranking weights.