Printing apparatus controlling energy to be supplied to thermal head

A printing apparatus comprising:

• a thermal head including a plurality of heater elements arranged in line, the plurality of heater elements including a first heater element and a second heater element;
• a platen member in confrontation with the thermal head, a sheet which is conveyed in a conveyance direction being nipped between the platen member and the thermal head;
• an urging member configured to urge at least one of the thermal head and the platen member to approach each other to apply pressure to the sheet nipped between the thermal head and the platen member, the pressure varying in accordance with a position in a width direction crossing the conveyance direction, the sheet including a first area and a second area different from the first area, the first area receiving a first pressure from the urging member and the second area receiving a second pressure from the urging member, the first pressure being lower than the second pressure, the first area being located at a first position corresponding to the first heater element, the second area being located at a second position corresponding to the second heater element;
• and
• a processor configured to:
• set energy to be supplied to the plurality of heater elements so that the first heater element receives energy higher than energy that the second heater element receives;
• and
• control the set energy to be supplied to the plurality of heating elements.