Providing virtual items based on location-based actions

A method comprising:

• performing, using one or more computer processors of a game networking system, operations for implementing a contract for sharing of revenue between the game networking system and an operator system with respect to a real-time targeted advertising opportunity, the operations comprising:
• detecting the real-time targeted advertising opportunity based on a tracking of data associated with a player of a game executing on the game networking system;
• offering the real-time targeted advertising opportunity to the operator system;
• based on a purchasing of the offer by the operator system, offering the player an incentive reward for performing a location-based action at a geographical location associated with the operator system;
• and
• based on a detection of the completion of the location-based action by the player, providing the player with the incentive reward.

A non-transitory computer-readable storage medium including a set of instructions, the set of instructions configuring one or more computer processors to perform operations for implementing a contract for sharing of revenue between a game networking system and an operator system with respect to a real-time targeted advertising opportunity, the operations comprising:

• detecting the real-time targeted advertising opportunity based on a tracking of data associated with a player of a game executing on the game networking system;
• offering the real-time targeted advertising opportunity to the operator system;
• based on a purchasing of the offer by the operator system, offering the player an incentive reward for performing a location-based action at a geographical location associated with the operator system;
• and
• based on a detection of the completion of the location-based action by the player, providing the player with the incentive reward.