System and method for gathering and analyzing biometric user feedback for use in social media and advertising applications

A method comprising:

• determining, via a processor, a first activity of a user involving a mobile device based on input from a first sensor of the mobile device, the mobile device configured to access a social media application or internet-accessible application;
• determining, via the processor, a location of the user based on input from a second sensor of the mobile device;
• determining, via the processor, a second activity of the user associated with the location of the user;
• measuring, via a third sensor of a wristband carrying the mobile device, a biometric response of the user while exposed to the social media application or internet-accessible application;
• determining, via the processor, an emotional response of the user based on the biometric response;
• establishing, via the processor, a priority of the first activity of the user involving the mobile device over the second activity of the user associated with the location of the user;
• determining, via the processor, an action to be performed with the social media application or internet-accessible application based on the priority and the emotional response;
• performing, via the processor, the action on the social media application or internet-accessible application;
• selecting, via the processor, an advertisement based on the first activity of the user involving the mobile device;
• and
• presenting, via the processor, the advertisement to the user on the mobile device.

A tangible computer readable storage medium comprising instructions that, when executed, causes a processor of a mobile device to at least:

• determine, based on a biometric response measured by a first sensor of a case on the mobile device, an emotional response of a user exposed to a social media application or internet-accessible application on the mobile device;
• determine, via input from a second sensor of the mobile device, a first activity of the user involving the mobile device;
• determine, via input from a third sensor of the mobile device, a location of the user;
• determine a second activity of the user associated with the location of the user;
• establish a priority of the first activity of the user involving the mobile device over the second activity of the user associated with the location of the user;
• determine an action to be performed with the social media application or internet-accessible application based on the priority and the emotional response;
• perform, via the social media application or internet-accessible application, the action;
• select an advertisement based on the first activity of the user involving the mobile device;
• and
• present, via the mobile device, the advertisement to the user.