Matching and ranking content items

A non-transitory computer readable storage medium comprising instructions that, when executed by at least one processor, cause a computing system to:

• post, from a user account for a user of a social networking system for display on computing devices of social networking users, social networking posts comprising digital content items depicting products;
• identify, from a product catalog corresponding to the user account, the products depicted within the social networking posts;
• track interactions between the social networking users and the social networking posts comprising the digital content items depicting the products;
• determine, for a social networking post depicting a product from the product catalogue, an engagement score indicating one or more social networking users are predicted to engage with the social networking post depicting the product based on the tracked interactions between the social networking users and the social networking posts comprising the digital content items depicting the products;
• and
• provide the product for display within an insight user interface for the user account based on the engagement score.

A system comprising:

• at least one processor;
• and
• at least one non-transitory computer readable storage medium comprising instructions that, when executed by at least one processor, cause the system to:
• post, from a user account for a user of a social networking system for display on computing devices of social networking users, social networking posts comprising digital content items depicting products;
• identify, from a product catalog corresponding to the user account, the products depicted within a social networking posts;
• track interactions between the social networking users and the social networking posts comprising the digital content items depicting the products;
• determine, for a social networking post depicting a product from the product catalogue, an engagement score indicating one or more social networking users are predicted to engage with the social networking post depicting the product based on the tracked interactions between the social networking users and the social networking posts comprising the digital content items depicting the products;
• and
• provide the product for display within an insight user interface for the user account based on the engagement score.