Method and apparatus for generating interactive programming in a communication network

A system for presenting live media content to a plurality of participant client devices, each of the plurality of participant client devices including a display, the system comprising:

• at least one server including a hardware processor, a hardware memory, and program instructions stored in the memory and executable by the processor to cause the at least one server to:
• generate an interactive program, the interactive program including the live media content and an interactive component associated with the live media content,
• provide a moderator interface at a moderator client device, the moderator client device including a display and the moderator interface including one or more interactive elements to enable a user of the moderator client device to create a look for the interactive program,
• for each of the plurality of participant client devices, enable a user of the participant client device to interact with the interactive program to cause the live media content and the interactive component to be simultaneously displayed on the display of each of the participant client devices with the look created by the user of the moderator client device,
• receive, from a first one of the participant client devices, a response to the live media content, the response to the live media content being generated at the first one of the participant client devices based on an interaction of a user of the first one of the participant client devices with the at least one interactive component while the live media content is being displayed on the first one of the participant client devices,
• transmit the received response to the live media content generated at the first one of the participant client devices to each of the plurality of participant client devices,
• cause the live media content and the response to the live media content generated at the first one of the participant devices to be simultaneously displayed on the display of each of the participant client devices with the look created by the user of the moderator client,
• archive the interactive program and the response to the live media content generated at the first one of the participant client devices, and
• for each of the plurality of participant client devices, enable the user of the participant client device to access at the participant client device the archived interactive program and the response to the live media content generated at the first one of the participant client devices on demand after termination of the interactive program so that the user of the participant client device may continue to interact with the interactive program after termination of the interactive program.