Loading patent…
AssigneeThe Nielsen Company (US), LLC
InventorsMichael Sheppard, Ludo Daemen, Jonathan Sullivan, Michael D. Morgan, Edward Murphy
Estimating the term…
Example methods, apparatus, systems, and articles of manufacture are disclosed to estimate population reach for different unions based on marginal ratings. An example apparatus includes an association controller to generate a tree association corresponding to a union of a first and second margin of time; and one or more commercial solvers to perform parallel computations on a processor to determine first multipliers corresponding to a total number of panelists exposed to media at the first margin, the second margin, and the union by solving first equations corresponding to the tree association; discard a first multiplier and a second multiplier of the first multipliers corresponding to the first margin and the second margin; perform parallel computation on the processor to determine second multipliers corresponding to a total audience exposed to the media at the first margin and the second margin by solving second equations corresponding to the tree association, the second system of equations including a subset of the first multipliers; and determine an estimate for a population reach of the union based on the second multipliers.
An apparatus comprising:
A non-transitory computer readable storage medium comprising instructions which, when executed, cause a processor to at least:
A method comprising:
Dependencies are inferred from the claim text.