Methods and systems for customizing skip forward functionality

A system for controlling media asset playback, the system comprising:

• an input interface;
• and
• a control circuitry configured to:
• play back a media asset at a normal playback speed;
• receive a skip-forward command while the media asset is being played back;
• and
• in response to receiving the skip-forward command, access a time duration associated with the skip-forward command, determine a new location in the media asset based on the time duration, skip forward to a new location and, without further input, resume the playback at the new location at a speed greater than the normal playback speed.

A method for controlling media asset playback, the method comprising:

• playing back a media asset at a normal playback speed;
• receiving a skip-forward command while the media asset is being played back;
• in response to the skip-forward command:
• accessing a time duration associated with the skip-forward command;
• determining a new location in the media asset based on the time duration;
• determining whether the new location in the media asset overshoots an end time of an advertisement;
• in response to determining that the new location overshoots the end time of the advertisement:
• calculating an expected overshoot value resulting from the skip forward command;
• determining an updated location in the media asset by subtracting the expected overshoot value from the new location;
• skipping forward to the updated location;
• and
• without further input, resuming the playback at the updated location at a speed greater than the normal playback speed.