Analysis of data metrics in IPBX networks

An apparatus, comprising:

• a first processing circuit communicatively coupled to an internet-protocol private branch exchange (IPBX) server configured and arranged to route Voice over Internet Protocol (VoIP) calls for a plurality of end-users having respective VoIP-enabled circuit devices communicatively coupled to the IPBX server via a communications network,
• the first processing circuit configured and arranged to
• receive call event messages indicative of changes in statuses of routed ones of the VoIP calls from the IPBX server,
• generate call summary metrics for the calls routed by the IPBX server from the call event messages indicative of the changes in the statuses of routed ones of the VoIP calls, the call summary metrics indicating respective sets of call data for participants of the calls routed by the IPBX server;
• and
• a second processing circuit communicatively coupled to the first processing circuit and configured and arranged to
• identify companies or organizations within a company associated with the participants of the calls,
• aggregate, for at least one of the identified companies or organizations within a company, call summary metrics of the participants associated with said at least one of the identified companies or organizations within a company to produce a respective aggregate set of data,
• identify, based on the respective aggregate set of data, a plurality of needs of said at least one of the identified companies or organizations within a company that can be satisfied by a plurality of capabilities of a second one of the identified companies or organizations within a company, the plurality of needs corresponding to potential merchant offerings including a plurality of available products and/or services wherein the plurality of capabilities are correlated to one or more features of the plurality of available products and/or services;
• and
• provide an indication of said at least one of the identified companies or organizations within a company and the plurality of needs to the second one of the identified companies or organizations within a company.