Proxy injection of browser-executable functions

A computer program product, comprising:

• a non-transitory computer readable medium comprising code to perform steps comprising:
• receiving requested web content, wherein the proxy comprises a proxy application executed on the user device through which web content requested by the web browser of the user device is routed;
• injecting one or more browser-executable functions into the web content, wherein the one or more browser-executable functions comprise code for use by the web browser in tracking content access by a user of the user device, wherein the code for use by the web browser in tracking content access by the user of the user device comprises code for determining a content request type of a content request for additional web content by the web browser and code for reporting the content request type to the proxy, wherein the content request type comprises at least one of a first content request type comprising requests generated automatically by the web content received by the browser and a second content request type comprising top-level requests generated based on user input;
• transmitting the web content, comprising the injected one or more browser-executable functions, to a web browser of a user device;
• receiving, by the proxy, data regarding the user's interaction with the web content collected by the injected one or more browser-executable functions, wherein the data regarding the user's interactions with the web content comprise the content request type of the content request;
• filtering, by the proxy, the additional web content for the user device based, at least in part, on the data regarding the user's interaction with the web content;
• and
• reporting, by the proxy, the filtering of the additional web content when the request for the additional web content was of the second content request type.

An apparatus, comprising:

• a memory;
• and
• a processor coupled to the memory, wherein the processor is configured by code in the memory to execute a proxy server to perform steps comprising:
• receiving requested web content, wherein the proxy comprises a proxy application executed on the user device through which web content requested by the web browser of the user device is routed;
• injecting one or more browser-executable functions into the web content, wherein the one or more browser-executable functions comprise code for use by the web browser in tracking content access by a user of the user device, wherein the code for use by the web browser in tracking content access by the user of the user device comprises code for determining a content request type of a content request for additional web content by the web browser and code for reporting the content request type to the proxy, wherein the content request type comprises at least one of a first content request type comprising requests generated automatically by the web content received by the browser and a second content request type comprising top-level requests generated based on user input;
• transmitting the web content, comprising the injected one or more browser-executable functions, to a web browser of a user device;
• receiving, by the proxy, data regarding the user's interaction with the web content collected by the injected one or more browser-executable functions, wherein the data regarding the user's interactions with the web content comprise the content request type of the content request;
• filtering, by the proxy, the additional web content for the user device based, at least in part, on the data regarding the user's interaction with the web content;
• and
• reporting, by the proxy, the filtering of the additional web content when the request for the additional web content was of the second content request type.