Electronic wish list system

An electronic wish list system, comprising:

• an application with an augmented reality graphical user interface (GUI) that is loadable onto a user device, the user device including a display and a camera, and that when the application is loaded onto the user device permits a wish list creator, via the augmented reality GUI, to review and select one or more items for inclusion in an electronic wish list,
• wherein the augmented reality GUI displays at least a portion of an advertisement from a retailer upon the portion of the advertisement being in view of the camera;
• wherein the augmented reality GUI scans a plurality of product images included in the portion of the advertisement being in view of the camera, wherein the advertisement is one of:
• a printed advertisement appearing in at least one of a newspaper, a catalog, a magazine, a circular, and a mailer;
• and
• a non-printed advertisement appearing on a website;
• wherein the application matches the plurality of product images included in the portion of the advertisement being in view of the camera with corresponding images in a library of images;
• wherein in response to two or more of the plurality of product images being matched with corresponding images in a library of images, the augmented reality GUI displays a wish list selection button associated with each of the two or more of the plurality of product images overlaid over at least a portion of each of the two or more of the plurality of product images, wherein each of the two or more wish list selection buttons allows a user to add an item of the one or more items associated with a particular product image of the two or more product images to the electronic wish list;
• wherein in response to one of the plurality of product images not being matched with a corresponding image in the library of images, the augmented reality GUI displays no wish list selection button over the one of the plurality of product images on the augmented reality GUI;
• wherein the augmented reality GUI receives a selection, via one or more of the wish list selection buttons associated with the two or more of the plurality of product images, of the one or more items from the user device;
• wherein upon receiving the selection, via the one or more of the wish list selection buttons associated with the two or more of the plurality of product images, the application automatically adds the selection of the one or more items to the electronic wish list, wherein the electronic wish list is a list of the selected one or more items that is viewable by parties other than the wish list creator with access to the electronic wish list, indicates which of the one or more items has been purchased, and is selectable such that at least one of the selected one or more items is purchasable via the application;
• a server able to communicate with the user device and configured to receive the electronic wish list from the user device, identify product information about the one or more items on the wish list, and send the electronic wish list with the product information to the application,
• wherein the application permits the wish list creator to share the electronic wish list via an electronic message, and in response to the sharing, a wish list owner is notified that the electronic wish list was shared.