Providing brand information via an offering service
AssigneeAmazon Technologies, Inc.
InventorsPaul A. Kotas, James F. Lu, Jason A. Galep, Christopher Duane Furniss
Life of this patent
Estimating the term…
Abstract
Described herein are techniques for providing information regarding brands of items offered for acquisition by an offering service. The items may comprise tangible or intangible goods, products (e.g., electronics, sporting goods, digital music, etc.), services, or the like. A brand, meanwhile, may refer to a name, term, design, symbol, or any other feature that distinguishes a designer, maker, manufacturer, seller or the like from other entities.
Claims20
One or more computing devices comprising:
- one or more processors;
- and
- memory, coupled to the one or more processors and storing computer-executable instructions that, when executed on the one or more processors, cause the one or more processors to perform acts comprising:
- receiving a first request pertaining to an item offered for acquisition and included in an electronic catalog;
- serving a first user interface pertaining to the item at least partly in response to receiving the first request;
- receiving a second request pertaining to a brand of items offered for acquisition and included in the electronic catalog;
- and
- serving a second user interface pertaining to the brand at least partly in response to receiving the second request, wherein the second user interface includes a banner image that identifies the brand, and wherein the banner image comprises:
- representations of a plurality of items associated with the brand;
- and
- an icon, wherein selection of the icon displays a price for acquiring the plurality of items as a bundle.
One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, cause the one or more processors to perform acts comprising:
- receiving, from a client computing device, a search query at an entity that offers items for acquisition;
- identifying multiple items that are offered for acquisition by the entity and that are associated with the search query;
- identifying a brand of items associated with the search query;
- ranking items of the multiple items to generate ranked items at least partly according to a relevance of the items to the search query;
- forming a first user interface comprising search results, the search results including representations of the ranked items and a brand icon associated with the brand, wherein the brand icon is interspersed with the representations of the ranked items and is selectable to present an indication of the brand;
- serving the first user interface to the client computing device;
- receiving an indication of the brand from the client computing device;
- and
- serving, to the client computing device, a second user interface pertaining to the brand at least partly in response to receiving the indication, wherein first contents of the second user interface are based at least in part upon second contents of the search query, and wherein the second user interface includes a banner image that identifies the brand and that comprises:
- representations of a plurality of items associated with the brand;
- and
- an icon, wherein selection of the icon displays a price for acquiring the plurality of items as a bundle.
A method comprising:
- under control of one or more computing systems configured with executable instructions,
- receiving, at an entity that offers items for acquisition, a request for first content;
- identifying a user associated with the request;
- determining, based at least in part on user preference information associated with the user, whether the user has previously expressed an interest in a brand of items;
- at least partly in response to determining that the user has expressed an interest in the brand, retrieving second content associated with the brand;
- and
- serving the first content along with the second content, wherein serving the first content along with the second content includes serving a user interface including a banner image that identifies the brand and that comprises:
- representations of a plurality of items associated with the brand;
- and
- an icon, wherein selection of the icon displays a price for acquiring the plurality of items as a bundle.
Dependencies are inferred from the claim text.