US 10,853,846 B2Granted

User modification of characteristics used for content selection by an online system

AssigneeFacebook, Inc.

InventorsJacob Andrew Brill, Francisco Leonardo Franco Gonzalez, Jane Francis, Sarah Rotman Epps, Gianluca Iannaccone

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Abstract

Advertisement content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user. If the user selects the option, based on targeting criteria associated with the advertisement content and characteristics associated with the user, the online system selects one or more characteristics of the user satisfying the targeting criteria and presents a description to the user identifying the selected one or more characteristics satisfying the targeting criteria. The online system may apply one or more rules based on user perception of characteristics when selecting the one or more characteristics included in the description. An option for the user to prevent use of the selected one or more characteristics when the online system subsequently selects advertisement content for the user is also presented with the description.

Claims20

Dependent claims

A method comprising:

receiving, at an online system, an advertisement (“ad”) request including advertisement content and targeting criteria, the targeting criteria identifying one or more characteristics of users of the online system eligible to be presented with the advertisement content;
identifying an opportunity to present advertising to a user of the online system;
identifying characteristics associated with the user by the online system;
selecting the advertisement content included in the ad request for presentation to the user based on the identified characteristics satisfying at least a threshold amount of the targeting criteria included in the ad request;
selecting one or more characteristics of the user satisfying the targeting criteria included in the ad request;
generating a display menu that comprises:
1) an identification of the selected one or more characteristics, and
2) an option to prevent subsequent presentation of additional advertisement content associated with targeting criteria satisfied by the selected one or more characteristics;
presenting the display menu to the user;
receiving an input from the user to the option for preventing subsequent presentation of the additional advertisement content associated with targeting criteria satisfied by the selected one or more characteristics;
and
in response to the received input, identifying additional ad requests including targeting criteria satisfied by the selected one or more characteristics as ineligible for presentation to the user.

9 more elements

A method comprising:

selecting advertisement content to provide to a user of an online system, the advertisement content associated with one or more targeting criteria satisfied by characteristics associated with the user;
providing the selected advertisement content for display to the user in conjunction with an option for the user to view one or more reasons the selected advertisement content was presented;
receiving a selection of the option by the user;
in response to receiving the selection of the option, selecting one or more characteristics of the user satisfying the targeting criteria associated with the selected advertisement content;
presenting a description of the selected one or more characteristics to the user;
receiving an input from the user to prevent subsequent presentation of additional advertisement content associated with targeting criteria satisfied by the selected one or more characteristics and
storing information preventing comparison of the selected one or more characteristics to targeting criteria associated with additional advertisement content in response to receiving the input from the user.

4 more elements

A computer program product comprising a non-transitory computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

select advertisement content to a user of an online system, the advertisement content associated with one or more targeting criteria satisfied by characteristics associated with the user;
select one or more characteristics of the user satisfying the targeting criteria associated with the selected advertisement content;
present a description of the selected one or more characteristics to the user;
receive an input from the user to prevent subsequent presentation of additional advertisement content associated with targeting criteria satisfied by the selected one or more characteristics and
store information preventing comparison of the selected one or more characteristics to targeting criteria associated with additional advertisement content in response to receiving the input.

2 more elements

Dependencies are inferred from the claim text.