Pay as you go marketing campaign

A computer-implemented method for creating a campaign, the method comprising acts of:

• receiving one or more content elements, the one or more content elements including a template, a personalized URL (pURL), and one or more user-provided content elements;
• generating a portion of content that includes the received one or more content elements at least in part by applying the received template to the one or more received content elements to personalize the portion of content for one or more users;
• mapping the pURL to the generated portion of content, wherein the pURL, when accessed by at least one computer, leads the at least one computer to the generated portion of content;
• receiving a plurality of advertising credits;
• generating a campaign data structure including the generated portion of content, the pURL, a plurality of communications to be sent to the one or more users, a schedule for sending the plurality of communications, and a storage structure storing the plurality of advertising credits for deductions in response to sending respective ones of the plurality of communications;
• at a first time in the schedule, sending a first communication of the plurality of communications including the pURL to the one or more users via a communication channel;
• triggering a first deduction from the storage structure storing the plurality of advertising credits responsive to the act of sending the first communication including the pURL to the one or more users via the communication channel;
• tracking access of the pURL by the one or more users;
• at a second time in the schedule occurring after the first time:
• determining whether at least one of the one or more users accessed the first communication;
• sending a second communication of the plurality of communications to the at least one user when it is determined that the at least one user accessed the first communication;
• and
• sending a third communication of the plurality of communications to the at least one user instead of the second communication when it is determined that the at least one user did not access the first communication;
• and
• triggering a second deduction from the storage structure storing the plurality of credits responsive to the act of sending the second communication or the third communication.

A non-transitory computer readable medium having stored thereon instructions that, when executed by at least one processor, cause the at least one processor to perform a method comprising:

• receiving one or more content elements, the one or more content elements including a template, a personalized URL (pURL), and one or more user-provided content elements;
• generating a portion of content that includes the received one or more content elements at least in part by applying the received template to the one or more received content elements to personalize the portion of content for one or more users;
• mapping the pURL to the generated portion of content, wherein the pURL, when accessed by at least one computer, leads the at least one computer to the generated portion of content;
• receiving a plurality of advertising credits;
• generating a campaign data structure including the generated portion of content, the pURL, a plurality of communications to be sent to the one or more users, a schedule for sending the plurality of communications, and a storage structure storing the plurality of advertising credits for deductions in response to sending respective ones of the plurality of communications;
• at a first time in the schedule, sending a first communication of the plurality of communications including the pURL to the one or more users via a communication channel;
• triggering a first deduction from the storage structure storing the plurality of advertising credits responsive to the act of sending the first communication including the pURL to the one or more users via the communication channel;
• tracking access of the pURL by the one or more users;
• at a second time in the schedule occurring after the first time:
• determining whether at least one of the one or more users accessed the first communication;
• sending a second communication of the plurality of communications to the at least one user when it is determined that the at least one user accessed the first communication;
• and
• sending a third communication of the plurality of communications to the at least one user instead of the second communication when it is determined that the at least one user did not access the first communication;
• and
• triggering a second deduction from the storage structure storing the plurality of credits responsive to the act of sending the second communication or the third communication.

A computer system for creating a campaign, the computer system comprising:

• means for receiving one or more content elements and a plurality of advertising credits, the one or more content elements including a template, a personalized URL (pURL), and one or more user-provided content elements;
• means for generating a portion of content using the received one or more content elements at least in part by applying the received template to the one or more received content elements to personalize the portion of content for one or more users;
• means for mapping the pURL to the generated portion of content, wherein the pURL, when accessed by at least one computer, leads the at least one computer to the generated portion of content;
• means for generating a campaign data structure including the generated portion of content, the pURL, a plurality of communications to be sent to the one or more users, a schedule for sending the plurality of communications, and a storage structure storing the plurality of advertising credits for deductions in response to sending respective ones of the plurality of communications;
• means for sending, at a first time in the schedule, a first communication of the plurality of communications including the pURL to the one or more users via a communication channel;
• means for triggering a first deduction from the storage structure storing the plurality of advertising credits responsive to the act of sending the first communication including the pURL to the one or more users via the communication channel;
• means for tracking access of the pURL by the one or more users;
• means for, at a second time in the schedule occurring after the first time:
• determining whether at least one of the one or more users accessed the first communication;
• sending a second communication of the plurality of communications to the at least one user when it is determined that the at least one user accessed the first communication;
• and
• sending a third communication of the plurality of communications to the at least one user instead of the second communication when it is determined that the at least one user did not access the first communication;
• and
• means for triggering a second deduction from the storage structure storing the plurality of credits responsive to the act of sending the second communication or the third communication.