Systems and methods to communicate with users via social networking sites

A system, comprising:

• at least one processor;
• and
• memory storing instructions configured to instruct the at least one processor to:
• store community data for a community including a merchant and a plurality of users enrolled in the community, the community data including a community message template configured to post messages for the merchant and the plurality of users, the community data further including an identification of a plurality of application programming interfaces configured to post the messages to a plurality of social networking sites, each application programming interface associated with a respective one of the plurality of social networking sites;
• store enrollment data for the plurality of users, the enrollment data including an identification of each user of the plurality of users in at least one of the plurality of social networking sites;
• receive a first message identifying the community, a first user of the plurality of users enrolled in the community, and a first social networking site of the plurality of social networking sites;
• detect a first event associated with a data record for the first user, the data record comprising data provided by the merchant using a management interface;
• responsive to detecting the first event, detect a second event associated with the data record for the first user, the second event comprising a prerequisite field identifying the first event, wherein the second event is not detected before the first event identified in the prerequisite field is detected;
• and
• responsive to detecting the second event:
• generate an action request comprising an action type field, a community field that identifies the community, and a channel field that identifies the first social networking site, the action type field indicating that a notification is provided via the first social networking site specified by the channel field,
• retrieve the community data based on the community field of the action request,
• assemble a second message based on a first social networking site message template, the community data, and the first user, the first social networking site message template comprising a copy of at least a portion of the community message template and a customization for the first social networking site, wherein assembly of the second message comprises replacing a variable of the first social networking site message template with the identification of the first user, and
• post, via a first application programming interface of the plurality of application programming interfaces associated with the first social networking site, the second message to the first social networking site, the second message transmitted to the first social networking site specified by the channel field.

A non-transitory computer-readable storage medium storing computer-readable instructions, which when executed, cause a system to:

• store community data for a community including a merchant and a plurality of users enrolled in the community, the community data including a community message template configured to post messages for the merchant and the plurality of users, the community data further including an identification of a plurality of application programming interfaces configured to post the messages to a plurality of social networking sites, each application programming interface associated with a respective one of the plurality of social networking sites;
• store enrollment data for the plurality of users, the enrollment data including an identification of each user of the plurality of users in at least one of the plurality of social networking sites;
• receive a first message identifying the community, a first user of the plurality of users enrolled in the community, and a first social networking site of the plurality of social networking sites;
• detect a first event associated with a data record for the first user, the data record comprising data provided by the merchant using a management interface;
• responsive to detecting the first event, detect a second event associated with the data record for the first user, the second event comprising a prerequisite field identifying the first event, wherein the second event is not detected before the first event identified in the prerequisite field is detected;
• and
• responsive to detecting the second event:
• generate an action request comprising an action type field, a community field that identifies the community, and a channel field that identifies the first social networking site, the action type field indicating that a notification is provided via the first social networking site specified by the channel field,
• retrieve the community data based on the community field of the action request,
• assemble a second message based on a first social networking site message template, the community data, and the first user, the first social networking site message template comprising a copy of at least a portion of the community message template and a customization for the first social networking site, wherein assembly of the second message comprises replacing a variable of the first social networking site message template with the identification of the first user, and
• post via a first application programming interface of the plurality of application programming interfaces associated with the first social networking site, the second message to the first social networking site, the second message transmitted to the first social networking site specified by the channel field.