Loading patent…
AssigneeSensormatic Electronics Corporation
InventorsGilbert Fernandez, Sergio M. Perez, Dario Passadore, Craig R. Szklany
Estimating the term…
Adaptive system for communicating with a customer in a retail store environment includes a sensor disposed at a sensor location in a retail environment. The sensor location is selected so that the sensor captures information that facilitates identification of at least one trait associated with a customer located proximate to the sensor location. A processing system is configured to use the information to determine the at least one trait. Thereafter, in response to such determination, the processing system selectively determines a message or content selection to be displayed to the customer based at least in part on the at least one trait that has been identified.
A system for directed advertising in a retail store environment, comprising:
The system according to 1, wherein the at least one trait is selected from a group consisting of an identity of the customer, a travel direction of the customer, and a demographic characteristic of the customer.
The system according to 2, wherein the at least one sensor is a video camera, and the information that facilitates identification comprises a facial image of the customer.
The system according to 2, wherein the demographic characteristic comprises an age, sex, and physical size of the customer.
The system according to 2, further comprising a plurality of traffic sensors situated at traffic detection locations within the retail environment, wherein the plurality of traffic sensors are configured to communicate to the processing system customer traffic information at the various detection locations, and wherein the processing system selects the content selection based in part on the customer traffic information.
The system according to 2, further comprising an inventory control system which determines an inventory condition associated with a plurality of products offered for sale in the retail environment, wherein the processing system selects the content selection based in part on the inventory condition of one or more of the plurality of products.
The system according to 2, wherein the content selection comprises a customer greeting which includes a specific reference which is unique to the customer.
Dependencies are inferred from the claim text.