Readership information of digital publications for publishers based on eye-tracking

One or more computer-storage media storing computer-useable instructions that, when executed by a computing device, perform a method for indicating readership of published documents to publishers, the method comprising:

• based on a selection of a tracking option by a publisher associated with a published document, enabling readership information to be tracked for the published document;
• based on enabling the readership information to be tracked, receiving, from consumer devices, readership information for the published document, the published document accessed at each of the consumer devices;
• accessing, in readership information from the consumer devices, read-section identifiers for sections that have been read, wherein a read-section identifier operates as an indicator that the sections have been read, wherein other sections of the published document have not been read;
• determining, using the read-section identifiers in readership information, count readership information comprising a number of times the sections have been read across the consumer devices
• based on the readership information, generating publisher readership information comprising the count readership information and corresponding consumer devices associated with the readership information, wherein the publisher readership information comprises information indicating differences in readership information between the first section in a first consumer device and the first section in a second consumer device;
• wherein the sections of the published document are grouped into categories based on the determined number of times each section has been read across the consumer devices, the categories representing different ranges of read counts between sections;
• and
• causing display of at least a portion of the published document and the categories to the publisher in a document reader, each category of the categories being displayed with at least one link, each link being selectable by the publisher to display at least one of the sections of the category to the publisher in the document reader.

A computer-implemented method for indicating readership of published documents to publishers:

• receiving tracking data captured in association with a published document displayed on a consumer device, wherein the published document is enabled to retrieve readership information of the published document, wherein the published document comprises a first section and a second section;
• based on the tracking data, determining that sections of the published document have been read;
• based on determining that the sections have been read, generating read-section identifiers for the readership information, wherein a read-section identifier operates as an indicator a corresponding section has been read;
• and
• sending the readership information to cause generation of publisher readership information comprising count readership information and corresponding consumer devices associated with the readership information, wherein the publisher readership information comprises information indicating differences in readership information between the first section in a first consumer device and the first section in a second consumer device.