Displaying an object having a link to a database record in response to a user selection of a highlighted reference

A system comprising:

• one or more processors;
• and
• a non-transitory computer readable medium storing a plurality of instructions, which when executed, cause the one or more processors to:
• intercept, by an executable application associated with a web browser on a computer system, contents of a web page to be displayed by the web browser during a user browsing system;
• parse, by the executable application, the contents of the web page by applying a natural language processing algorithm, prior to display, to identify one or more references in the contents of web page to at least one business entity;
• determine, by the executable application, prior to display of the webpage, that a record field of a respective record matches the at least one business entity in the parsed contents of the web page, the respective record having been stored in the database prior to receipt of the contents of the web page, whether the at least one business entity is associated with at least one record stored in a database;
• cause, by the executable application, based on a determination that the at least one business entity is associated with the at least one record, the contents of the web page to be displayed by the browser with the one or more references highlighted and linked to the at least one record in the database;
• and
• cause, by the executable application, an object to be displayed by the web browser in response to a user selection of the one or more highlighted references, the object including at least some information from the at least one record, stored in the database, associated with the at least one business entity, the object further including a link to the at least one record.

A computer program product comprising a non-transitory computer-readable medium having a computer-readable program code embodied therein, the computer-readable program code being executed by one or more processors, the program code including instructions to:

• intercept, by an executable application associated with a web browser on a computer system, contents of a web page to be displayed by the web browser during a user browsing system;
• parse, by the executable application, the contents of the web page by applying a natural language processing algorithm, prior to display, to identify one or more references in the contents of web page to at least one business entity;
• determine, by the executable application, prior to display of the webpage, that a record field of a respective record matches the at least one business entity in the parsed contents of the web page, the respective record having been stored in the database prior to receipt of the contents of the web page, whether the at least one business entity is associated with at least one record stored in a database;
• cause, by the executable application, based on a determination that the at least one business entity is associated with the at least one record, the contents of the web page to be displayed by the browser with the one or more references highlighted and linked to the at least one record in the database;
• and
• cause, by the executable application, an object to be displayed by the web browser in response to a user selection of the one or more highlighted references, the object including at least some information from the at least one record, stored in the database, associated with the at least one business entity, the object further including a link to the at least one record.