Leveraging historical data to improve the relevancy of search results

A method comprising:

• receiving a search query from a user device, the search query comprising a search term;
• determining a first plurality of content items based on first scores for the search term, wherein the first plurality of content items comprise a game object, wherein the first scores are generated using historical data associated with the search term used in previous search queries submitted by a plurality of users, wherein the historical data is indicative of a number of times the game object was selected from previous search results associated with the previous search queries, inserted into a game environment displayed via a user interface, and actively controlled within the game environment displayed via the user interface for at least a threshold amount of time;
• determining a second plurality of content items for the search query based on keyword similarity;
• determining search results by selecting from the first plurality of content items and the second plurality of content items;
• and
• providing the search results to the user device responsive to the search query.

An online gaming system comprising:

• a memory;
• and
• a processing device, coupled to the memory, to:
• identify a search term used in search queries submitted by a plurality of users of a collaboration platform;
• obtain historical data associated with the search term used in the search queries submitted by the plurality of users, wherein the historical data comprises first data identifying a number of times a game object has been returned in search results responsive to the search queries using the search term, and wherein the historical data further comprises second data indicative of a number of times the game object was selected from the search results, inserted into a game environment displayed via a user interface, and actively controlled for at least a threshold amount of time;
• and
• generate a score for the search term based on the first data and the second data of the historical data, wherein the score is associated with the search term and the game object.

An online gaming system comprising:

• a memory;
• and
• a processing device, coupled to the memory, to:
• receive a search query from a user device, the search query comprising a search term;
• determine a first plurality of content items based on first scores for the search term, wherein the first plurality of content items comprise a game object, wherein the first scores are generated using historical data associated with the search term used in previous search queries submitted by a plurality of users, wherein the historical data is indicative of a number of times the game object was selected from previous search results associated with the previous search queries, inserted into a game environment displayed via a user interface, and actively controlled within the game environment displayed via the user interface for at least a threshold amount of time;
• determine a second plurality of content items for the search query based on keyword similarity;
• determine search results by selecting from the first plurality of content items and the second plurality of content items;
• and
• provide the search results to the user device responsive to the search query.