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US 10,853,355 B1Granted
Reviewer recommendation
AssigneeReputation.com, Inc.
InventorsBrent Michael Franson, Jeffrey James Piper, Thomas Gerardo Dignan
Life of this patent
Estimating the term…
Abstract
Recommending reviewers from which to request reviews is disclosed. A list of potential reviewers is received. A determination is made that at least one potential reviewer included in the list of potential reviewers should be targeted with a request to review an entity. The transmission of a review request to the potential reviewer is facilitated.
Claims44
A system, comprising:
- a processor configured to:
- determine an existing distribution of reviews for an entity across a plurality of online review websites, wherein determining the existing distribution of reviews for the entity comprises determining review proportions for the entity with respect to each of the plurality of online review websites;
- based at least in part on an evaluation of the existing distribution of reviews for the entity against an industry benchmark distribution of reviews, determine, from the plurality of online review websites, a particular online review website on which placement of at least one additional review of the entity should be targeted;
- receive a list of potential reviewers;
- based at least in part on the determination of the particular online review website on which placement of at least one additional review of the entity should be targeted, determine members of the list of potential reviewers that have accounts with the particular online review website determined based at least in part on the evaluation of the existing distribution of reviews for the entity against the industry benchmark distribution of reviews wherein a given member of the received list is determined to have an account with the particular online review website at least in part by evaluating an email address associated with the given member of the received list;
- query a data store for historical review information pertaining to a potential reviewer in the list determined to have an account with the particular online review website on which it has been determined that placement of the at least one additional online review with the entity should be targeted, the historical review information pertaining to the potential reviewer comprising at least one of a number of reviews the potential reviewer has authored across one or more online review websites, an average rating per review, or one or more verticals associated with reviews authored by the potential reviewer;
- select the potential reviewer determined to have the account with the particular online review website to target with a review request to author an online review of the entity at least in part by analyzing the historical review information pertaining to the potential reviewer, wherein analyzing the historical review information pertaining to the potential reviewer comprises determining that the potential reviewer has a history of at least one of writing positive reviews, writing reviews in a vertical associated with the entity, writing reviews in a different vertical associated with the entity, writing reviews with a threshold frequency, or of writing reviews of a threshold quality;
- based at least in part on the selection of the potential reviewer to target with the review request to author the online review of the entity on the particular online review website, facilitate transmission of an electronic review request message to the potential reviewer to author an online review of the entity on the particular online review website, wherein the electronic review request message is generated based at least in part on a template wherein the electronic review request message includes a link to the particular online review website determined based at least in part on the evaluation of the existing distribution of reviews for the entity against the industry benchmark distribution of reviews and wherein the facilitating transmission of the electronic review request message comprises determining, based at least in part on statistical information associated with at least one of the potential reviewer and another individual, at least one of a time of day to transmit the electronic review request message and a format of the electronic review request message;
- and
- subsequent to the transmission of the electronic review request message determine whether the selected potential reviewer has authored a review for the entity on the particular online review website at least in part by determining whether the potential reviewer clicked on the link included in the electronic review request message to the particular online review website determined based at least in part on the evaluation of the existing distribution of reviews for the entity against the industry benchmark distribution of reviews;
- and
- a memory coupled to the processor and configured to provide the processor with instructions.
9 more elements
A method, comprising:
- determining an existing distribution of reviews for an entity across a plurality of online review websites, wherein determining the existing distribution of reviews for the entity comprises determining review proportions for the entity with respect to each of the plurality of online review websites;
- based at least in part on an evaluation of the existing distribution of reviews for the entity against an industry benchmark distribution of reviews, determining, from the plurality of online review websites, a particular online review website on which placement of at least one additional review of the entity should be targeted;
- receiving a list of potential reviewers;
- based at least in part on the determination of the particular online review website on which placement of at least one additional review of the entity should be targeted, determining members of the list of potential reviewers that have accounts with the particular online review website determined based at least in part on the evaluation of the existing distribution of reviews for the entity against the industry benchmark distribution of reviews wherein a given member of the received list is determined to have an account with the particular online review website at least in part by evaluating an email address associated with the given member of the received list;
- querying a data store for historical review information pertaining to a potential reviewer in the list determined to have an account with the particular online review website on which it has been determined that placement of the at least one additional online review with the entity should be targeted, the historical review information pertaining to the potential reviewer comprising at least one of a number of reviews the potential reviewer has authored across one or more online review websites, an average rating per review, or one or more verticals associated with reviews authored by the potential reviewer;
- selecting the potential reviewer determined to have the account with the particular online review website to target with a review request to author an online review of the entity at least in part by analyzing the historical review information pertaining to the potential reviewer, wherein analyzing the historical review information pertaining to the potential reviewer comprises determining that the potential reviewer has a history of at least one of writing positive reviews, writing reviews in a vertical associated with the entity, writing reviews in a different vertical associated with the entity, writing reviews with a threshold frequency, or of writing reviews of a threshold quality;
- based at least in part on the selection of the potential reviewer to target with the review request to author the online review of the entity on the particular online review website, facilitating transmission of an electronic review request message to the potential reviewer to author an online review of the entity on the particular online review website, wherein the electronic review request message is generated based at least in part on a template wherein the electronic review request message includes a link to the particular online review website determined based at least in part on the evaluation of the existing distribution of reviews for the entity against the industry benchmark distribution of reviews, and wherein the facilitating transmission of the electronic review request message comprises determining at least one of a time of day to transmit the electronic review request message and a format of the electronic review request message based at least in part on statistical information associated with at least one of the potential reviewer or another individual;
- and
- subsequent to the transmission of the electronic review request message determining whether the selected potential reviewer has authored a review for the entity on the particular online review website at least in part by determining whether the potential reviewer clicked on the link included in the electronic review request message to the particular online review website determined based at least in part on the evaluation of the existing distribution of reviews for the entity against the industry benchmark distribution of reviews.
6 more elements
Dependencies are inferred from the claim text.