Embedding a representation of an item in a host

A system, comprising:

• one or more processors;
• and
• one or more computer-readable storage media storing instructions that, when executed by the one or more processors, configure the system to perform operations comprising:
• providing, over a network and to a computing device, a user interface for creating an object that represents an item to be made accessible via a host, wherein the user interface includes one or more characteristics associated with creation of the object and a plurality of different formats in which the object can be embedded, an individual format corresponding to a display configuration based on a type of device or component displaying the object;
• determining that a characteristic of the one or more characteristics has been selected;
• creating the object that represents the item based at least in part on the characteristic;
• receiving, over the network and from the computing device, a selected format of the plurality of different formats;
• providing, over the network and to the computing device, embedding information for embedding the object in the host based at least in part on the selected format, wherein the embedding information comprises instructions for a browser or another rendering component of a consuming device to display the object within a context of the host, the consuming device being different than the computing device;
• receiving, over the network and from the consuming device, a request to access the host;
• and
• providing, over the network and to the consuming device based at least in part on the request, the embedding information for embedding the object in the host when the host is displayed.

One or more computer-readable storage media storing instructions that, when executed by one or more processors, cause a system to perform operations comprising:

• providing, over a network and to a computing device, a user interface for creating an object that represents an item to be made accessible via a host, wherein the user interface includes one or more characteristics associated with creation of the object and a plurality of different formats in which the object can be embedded, an individual format corresponding to a display configuration based on a type of device or component displaying the object;
• determining that a characteristic of the one or more characteristics has been selected;
• creating the object that represents the item based at least in part on the characteristic;
• receiving, over the network and from the computing device, a selected format of the plurality of different formats;
• providing, over the network and to the computing device, embedding information for embedding the object in the host based at least in part on the selected format, wherein the embedding information comprises instructions for a browser or another rendering component of a consuming device to display the object within a context of the host, the consuming device being different than the computing device;
• receiving, over the network and from the consuming device, a request to access the host;
• and
• providing, over the network and to the consuming device based at least in part on the request, the embedding information for embedding the object in the host when the host is displayed.