Providing multimedia wireless emergency alerts

A method, comprising:

• receiving, by a user equipment comprising a processor, a cellular broadcast message while the user equipment is in an inactive state;
• determining, by the user equipment, whether the cellular broadcast message comprises a data element identifying the cellular broadcast message as a wireless emergency alert;
• in response to a determination that the cellular broadcast message comprises the data element, and using network address information associated with the cellular broadcast message, transmitting, by the user equipment, after a change in the user equipment from the inactive state to an active state, a request for content stored at a data store accessible by a server device associated with the network address information;
• receiving, by the user equipment, the content via a communication network;
• and
• presenting, by the user equipment, the content via a graphical user interface generated by the user equipment.

A machine-readable storage medium, comprising executable instructions that, when executed by a processor of a user equipment, facilitate performance of operations, comprising:

• receiving a cellular broadcast message;
• determining whether the cellular broadcast message comprises a data element identifying the cellular broadcast message as a wireless emergency alert;
• in response to the determining indicating that the cellular broadcast message comprises the data element, selecting a delay time from a range of delay times based on an instruction from a network device, and using network address information associated with the cellular broadcast message to transmit a request, after the selected delay time has elapsed, for multimedia content accessible via a server device associated with the network address information;
• receiving the multimedia content from the server device;
• and
• facilitating a rendering of the multimedia content via a graphical user interface of the user equipment.