Interaction method based on multimedia programs and terminal device

A server, comprising:

• a memory;
• one or more processors;
• and one or more program modules stored in the memory that, when executed by the one or more processors, cause the server to perform operations including:
• receiving image clip information of a multimedia program from a playback device, the image clip information being acquired in a process of playing back the multimedia program by the playback device adjacent to a terminal device;
• determining multimedia program information matching the image clip information and an interaction form according to the image clip information;
• acquiring interaction information corresponding to the multimedia program information, wherein the interaction information includes a first user ID of an instant messaging (IM) application and an instruction of invoking the IM application;
• and
• sending the interaction information to the terminal device, wherein the terminal device is configured to output, according to the interaction information, an interactive interface at least comprising the interaction form, to interact with the multimedia program based on the interaction form, the interaction form referring to a type of information sent and received by the terminal device based on an interaction operation on the interactive interface.

A non-transitory computer readable storage medium storing one or more program modules that, when executed by a server having one or more processors, cause the server to perform operations including:

• receiving image clip information of a multimedia program from a playback device, the image clip information being acquired in a process of playing back the multimedia program by the playback device adjacent to a terminal device;
• determining multimedia program information matching the image clip information and an interaction form according to the image clip information;
• acquiring interaction information corresponding to the multimedia program information, wherein the interaction information includes a first user ID of an instant messaging (IM) application and an instruction of invoking the IM application;
• and
• sending the interaction information to the terminal device, wherein the terminal device is configured to output, according to the interaction information, an interactive interface at least comprising the interaction form, to interact with the multimedia program based on the interaction form, the interaction form referring to a type of information sent and received by the terminal device based on an interaction operation on the interactive interface.