Dynamic live feed recommendation on the basis of user real time reaction to a live feed

A method comprising:

• transmitting a first video content to a user's display device to display the first video content on the user display device, wherein the content includes a plurality of segments, and wherein each of the segments corresponds to one or more metadata tags;
• repeatedly receiving a plurality of multimedia response data from the user's display device, wherein the multimedia response data is related to audio and video captured of a user while the user watched a selected one or more of the plurality of content segments;
• determining a degree of user engagement pertaining to each of the selected content segments, wherein the determining further comprises:
• identifying a type of vocalization corresponding to a vocalization found in the multimedia response data;
• retrieving a first scoring of the type of vocalization found in the multimedia response data;
• identifying a type of non-verbal language corresponding to a non-verbal language found in the multimedia response data;
• retrieving a second scoring of the type of non-verbal body language found in the multimedia response data;
• deriving a response score based on the first scoring and the second scoring;
• and
• determining the degree of user engagement based in part on the response score;
• and
• in response to the determined degree of user engagement falling below a user engagement threshold level:
• identifying one or more alternative content options, wherein the identified alternative content options are based on the determined degree of user engagement with at least one of the selected content segments;
• and
• transmitting the alternative content options to the user display device so that the alternative content options are displayed on the display device in an area proximate to displayed first video content.