Methods and apparatus to associate audience members with over-the-top device media impressions

A non-transitory computer readable medium comprising instructions that, when executed, cause at least one processor to at least:

• access first cookie reporting messages received at an audience measurement entity (AME) based on beacon instructions executed at client devices associated with households through residential gateways associated with households, the first cookie reporting messages including AME cookies;
• identify Internet Protocol (IP) addresses of the residential gateways provided in the first cookie reporting messages;
• associate ones of the AME cookies of the first cookie reporting messages with respective ones of the IP addresses identified in the first cookie reporting messages;
• send second cookie reporting messages to a database proprietor (DP) via first redirect instructions provided to respective ones of the client devices;
• access third cookie reporting messages received at the audience measurement entity based on second redirect responses provided to ones of the client devices by the database proprietor, the third cookie reporting messages including the IP addresses and DP cookies associated with household identifiers of the households, the household identifiers generated by the database proprietor, the database proprietor being separate from a media delivery service that provides media associated with the media impressions;
• generate IP address-to-cookie mappings based on the IP address, the AME cookies, and the DP cookies;
• associate the household identifiers of the households with ones of the IP address-to-cookie mappings;
• and
• associate ones of the household identifiers to logged media impressions based on IP addresses associated with the media impressions and based on the household identifiers associated with the ones of the IP address-to-cookie mappings.

A method comprising:

• accessing, by executing an instruction with a processor, first cookie reporting messages received at an audience measurement entity (AME) based on beacon instructions executed at client devices associated with households through residential gateways associated with households, the first cookie reporting messages including AME cookies;
• identifying, by executing an instruction with the processor, Internet Protocol (IP) addresses of the residential gateways provided in the first cookie reporting messages;
• associating, by executing an instruction with the processor, ones of the AME cookies of the first cookie reporting messages with respective ones of the IP addresses identified in the first cookie reporting messages;
• sending, by executing an instruction with the processor, second cookie reporting messages to a database proprietor (DP) via first redirect instructions provided to respective ones of the client devices;
• accessing, by executing an instruction with the processor, third cookie reporting messages received at the audience measurement entity based on second redirect responses provided to ones of the client devices by the database proprietor, the third cookie reporting messages including the IP addresses and DP cookies associated with household identifiers, the household identifiers generated by the database proprietor, the database proprietor being separate from a media delivery service that provides media associated with the media impressions;
• generating, by executing an instruction with the processor, IP address-to-cookie mappings based on the IP address, the AME cookies, and the DP cookies;
• associating, by executing an instruction with the processor, the household identifiers of the households with ones of the IP address-to-cookie mappings;
• and
• associating, by executing an instruction with the processor, ones of the household identifiers to logged media impressions based on IP addresses associated with the media impressions and based on the household identifiers associated with the ones of the IP address-to-cookie mappings.