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US 10,834,438 B2Granted
User control of replacement television advertisements inserted by a smart television
AssigneeAlmondNet, Inc.
InventorRoy Shkedi
Life of this patent
Estimating the term…
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AssigneeAlmondNet, Inc.
InventorRoy Shkedi
Estimating the term…
A method is performed using a smart TV, which receives from a television signal source device a television signal feed encoding primary television content and then presents that content. The smart TV receives data via the computer network, including first data representing a to-be-replaced portion of the primary television content and second data representing secondary television content. Using the second data, the smart TV automatically presents the secondary television content in place of the to-be-replaced television content. The method includes the smart TV: (a) automatically monitoring, during presentation of the secondary television content, the television signal feed and comparing it with the first data; and (b) automatically altering presentation of the secondary television content in accordance with a user-control action with respect to the television signal source device, in response to detecting any difference between the television signal feed and the first data indicative of that user-control action.
A method of computer-altering presentation speed of a replacement television advertisement comprising, with a computer associated with a television display, during presentation via the television display of a replacement television advertisement, wherein the replacement television advertisement is being presented in place of a television advertisement embedded within a television signal feed received from a television signal source device, automatically comparing the television signal feed with Internet-received electronic indicia of the embedded television advertisement, to detect a viewing speed difference therebetween, and automatically using the detected viewing speed difference, indicative of a user-control action directed to the television signal source device, to alter presentation speed of the replacement television advertisement in accordance with the user-control action.
A smart television apparatus comprising:
An article comprising a tangible computer-readable medium that is not a transitory propagating signal, in a smart television apparatus or in a storage device controlled by a server connected to a computer network, which medium encodes computer-readable instructions that, when applied to a computer in a smart television, instruct the computer to perform a method of computer-altering presentation speed of a replacement television advertisement comprising, during presentation via the television display of a replacement television advertisement, wherein the replacement television advertisement is being presented in place of a television advertisement embedded within a television signal feed received from a television signal source device, automatically comparing the television signal feed with Internet-received electronic indicia of the embedded television advertisement, to detect a viewing speed difference therebetween, and automatically using the detected the viewing speed difference, indicative of a user-control action directed to the television signal source device, to alter presentation speed of the replacement television advertisement in accordance with the user-control action.
Dependencies are inferred from the claim text.