Delivering content during a hold

A system for delivering content to a device placed on hold, the system comprising:

• one or more computer processors;
• and
• one or more computer-readable mediums storing instructions that, when executed by the one or more computer processors, cause the system to perform operations comprising:
• receiving, from a first device, a hold command to place a hold on a first communication session between the first device and a second device;
• allocating a unique identifier to the hold;
• establishing a second communication session between the second device and a content delivery service, the content delivery service providing content to the second device via the second communication session during the hold;
• updating a record associated with the unique identifier to include data identifying the second communication session;
• transmitting the unique identifier to the first device, the unique identifier enabling the first device to reference the hold;
• terminating the first communication session while the second communication session is active;
• receiving, from the first device, a command to execute a first action in relation to the hold, the command including the unique identifier;
• identifying the second communication session based on the record associated with the unique identifier included in the command;
• and
• executing the command based on the second communication session.

A machine-readable medium storing instructions that, when executed by one or more computer processors of one or more computing devices, cause the one or more computing devices to perform operations for delivering content to a device placed on hold, the operations comprising:

• receiving, from a first device, a hold command to place a hold on a first communication session between the first device and a second device;
• allocating a unique identifier to the hold;
• establishing a second communication session between the second device and a content delivery service, the content delivery service providing content to the second device via the second communication session during the hold;
• updating a record associated with the unique identifier to include data identifying the second communication session;
• transmitting the unique identifier to the first device, the unique identifier enabling the first device to reference the hold;
• terminating the first communication session while the second communication session is active;
• receiving, from the first device, a command to execute a first action in relation to the hold, the command including the unique identifier;
• identifying the second communication session based on the record associated with the unique identifier included in the command;
• and
• executing the command based on the second communication session.