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US 10,834,175 B2Granted
System and method for constructing content site visitor profiles
AssigneeTealium Inc.
InventorsCharles Glommen, Larry Xu, Michael Anderson
Life of this patent
Estimating the term…
Abstract
Embodiments of the systems described herein can implement one or more visitor stitching processes. Visitor stitching can include, among other things, one or more processes by which multiple visitors that may appear distinctly independent may be merged into a new single united visitor profile due to the leveraging of one or more unique persistent identifiers.
Claims20
A system for customizing visitor profile data processing criteria associated with visits to a content site, the system comprising:
- a hardware processor configured to:
- electronically generate a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor templates for profiling visitors of the content site with attributes, the visitors including users of the content site other than the configuration user,
- receive a visitor template defined with the visitor profile configuration user interface, the visitor template defining a designated attribute that is assignable to individual visitors and has an attribute value denoting performance of a series of designated user selection events by individual visitors with the content site,
- receive visitor data associated with the visitors of the content site, the visitor data being obtained from a data collection tag configured to identify interactions of the visitors with the content site and report the interactions as at least part of the visitor data to the hardware processor,
- transform the visitor data by at least assigning one or more of the attributes including the designated attribute to at least some of the visitors such that the attribute value of the designated attribute is assigned to individual visitors who according to the visitor data performed the series of designated user selection events with the content site,
- electronically generate a visitor reporting user interface configured to provide a visitor report to the configuration user instead of to the visitors, the visitor report presenting interaction data determined from the visitor data for the visitors, and
- responsive to a user selection, organize the interaction data presented in the visitor report according to the visitors assigned the attribute value;
- and
- a memory device in communication with the hardware processor, the memory device being configured to store the visitor template.
6 more elements
A method for customizing visitor profile data processing criteria associated with visits to a content site, the method comprising:
- electronically generating a visitor profile configuration user interface for presentation to a configuration user associated with a content site, the visitor profile configuration user interface comprising functionality for defining visitor templates for profiling visitors of the content site with attributes, the visitors including users of the content site other than the configuration user;
- receiving a visitor template defined with the visitor profile configuration user interface, the visitor template defining a designated attribute that is assignable to individual visitors and has an attribute value denoting performance of a series of designated actions by individual visitors with the content site;
- receiving visitor data associated with the visitors of the content site, the visitor data being obtained from a data collection tag configured to identify interactions of the visitors with the content site and report the interactions as at least part of the visitor data;
- transforming the visitor data by at least assigning one or more of the attributes including the designated attribute to at least some of the visitors such that the attribute value is assigned to individual visitors who according to the visitor data performed the series of designated actions with the content site;
- electronically generating a visitor reporting user interface configured to provide a visitor report to the configuration user instead of to the visitors, the visitor report presenting interaction data determined from the visitor data for the visitors;
- and
- organizing, responsive to a user selection, the interaction data presented in the visitor report according to the visitors assigned the attribute value,
- wherein the method is performed by a hardware processor.
5 more elements
Non-transitory physical computer storage comprising computer-executable instructions stored thereon that, when executed by one or more processors, are configured to implement a process for customizing visitor profile data processing criteria associated with visits to a content site, the process comprising:
- electronically generating a visitor profile configuration user interface for presentation to a configuration user associated with the content site, the visitor profile configuration user interface comprising functionality for defining visitor templates for profiling visitors of the content site with attributes, the visitors including users of the content site other than the configuration user;
- receiving a visitor template defined with the visitor profile configuration user interface, the visitor template defining a designated attribute that is assignable to individual visitors and has an attribute value denoting performance of a series of designated actions by individual visitors with the content site;
- receiving visitor data associated with the visitors of the content site, the visitor data being obtained from a data collection tag configured to identify interactions of the visitors with the content site and report the interactions as at least part of the visitor data;
- transforming the visitor data by at least assigning one or more of the attributes including the designated attribute to at least some of the visitors such that the attribute value is assigned to individual visitors who according to the visitor data performed the series of designated actions with the content site;
- and
- electronically generating a visitor reporting user interface configured to provide a visitor report to the configuration user instead of to the visitors, the visitor report presenting interaction data determined from the visitor data for the visitors so that the interaction data presented in the visitor report is organized according to the visitors assigned the attribute value.
3 more elements
Dependencies are inferred from the claim text.