Computerized product display system and apparatus for use therewith

An apparatus for use with an electronic device that includes a frontside having an electronic display and a backside having a back camera used as a trigger sensor, the apparatus comprising:

• a frame configured to encase at least a portion of the electronic device;
• a first mirror coupled to the frame at a first location;
• a second mirror coupled to the frame at a second location that is offset from the first location;
• the first mirror and the second mirror collectively configured to move a location of the trigger sensor from the first location to the second location that is offset from the first location;
• and
• a track follower coupled to the frame and configured to be slid along a track that is attached to or integral with a display stand to thereby enable the apparatus, and the displayed device at least a portion of which is encased by the frame of the apparatus, to be moved along the display stand in two opposing directions by a user.

A variable display system for use with an electronic device that includes a frontside having an electronic display and a backside having a back camera used as a trigger sensor, the display system comprising:

• a display stand;
• a track that is attached to or integral with the display stand;
• an apparatus including
• a frame configured to encase at least a portion of the electronic device;
• a first mirror coupled to the frame at a first location;
• and
• a second mirror coupled to the frame at a second location that is offset from the first location;
• the first mirror and the second mirror collectively configured to move a location of the trigger sensor from the first location to the second location that is offset from the first location;
• and
• a track follower coupled to the frame and configured to be slid along the track that is attached to or integral with the display stand to thereby enable the apparatus, and the displayed device at least a portion of which is encased by the frame of the apparatus, to be moved along the display stand in two opposing directions by a user;
• a plurality of product display cards arranged on the display stand and each associated with one of a plurality of products and with one or more triggering symbols;
• wherein the first and the second mirrors enable the back camera of the electronic device to perceive a said triggering symbol associated with a first one of the plurality of display cards when the second mirror is positioned opposite at least one of the one or more triggering symbols associated with the first one of the plurality of display cards;
• and
• wherein the first and the second mirrors also enable the back camera of the electronic device to perceive a said triggering symbol associated with a second one of the plurality of display cards when the second mirror is positioned opposite at least one of the one or more triggering symbols associated with the second one of the plurality of display cards.

An apparatus for use with a tablet computer type electronic device that includes a frontside having a touchscreen electronic display and a backside having a sensor that can be used to capture data from product cards or products which are positioned at one or more places on a display stand, the apparatus comprising:

• a frame configured to hold the tablet computer type electronic device;
• a first mirror coupled to the frame at a first location that is adjacent to the sensor on the backside of the touchscreen electronic display when the frame is holding the tablet computer type electronic device;
• and
• a second mirror coupled to the frame at a second location that is offset from the first location;
• the first mirror and the second mirror collectively configured to enable the sensor on the backside of the touchscreen electronic display to capture data from product cards or products when the data is adjacent to the second mirror;
• the frame including a frame base and a top cover;
• the top cover configured to enclose and protect an area of the electronic device outside the touchscreen electronic display of the electronic device;
• the frame base and the top cover configured to be attached to one another while the electronic device is resting within the frame base;
• and
• further comprising a handle coupled to the frame and configured to enable a user to grip and maneuver the apparatus.