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US 10,832,288 B1Granted
Dynamic broadcast lineups based on local and third-party data sources
AssigneeJelli, Inc.
InventorsJohn Paul LeFlohic, Torsten Schulz, Stephen King Dougherty
Life of this patent
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Abstract
Inventory data is stored, wherein the inventory data represents for each of a plurality of broadcast stations a corresponding inventory of audio advertising spots available from that broadcast station to be filled by an advertising placement system. An advertising campaign data representing a set of advertising objectives of an advertising campaign is received. The inventory data is used to iteratively select advertising spots to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives.
Claims20
An advertising placement system, comprising:
- a memory configured to store inventory data representing an inventory of audio advertising spots available from a first broadcast station and a second broadcast station to be filled by the advertising placement system;
- and
- a network interface coupled to the memory and a processor, wherein:
- the network interface is coupled to a first in-band play out appliance associated with the first broadcast station;
- the network interface is coupled to a second in-band play out appliance associated with the second broadcast station;
- the first in-band play out appliance is directly coupled to a first broadcast station mixer output of the first broadcast station;
- and
- the first in-band play out appliance is directly coupled to a first broadcast station mixer input at least in part using an in-band play out appliance audio codec;
- a processor coupled to the memory and configured to:
- receive an advertising campaign data representing a set of advertising objectives of an advertising campaign comprising both a campaign demographic and a campaign daypart, wherein the campaign daypart is a broadcast daypart comprising an ante meridiem (AM) Drivetime and a post meridiem (PM) Drivetime;
- measure the corresponding inventory of audio advertising spots available from the first broadcast station and the second broadcast station according to both the campaign demographic and the campaign daypart to determine a count of in-demo impressions;
- measure the corresponding inventory of audio advertising spots available from the first broadcast station and the second broadcast station to determine a count of overall-demographic impressions;
- calculate the demographic matchup as a function of the count of in-demo impressions against the count of overall-demographic impressions;
- use the inventory data to iteratively select advertising spots at the first broadcast station to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives, wherein the computed fitness of match comprises a primary metric comprising a demo-match metric based at least in part on the calculated demographic matchup;
- and
- merge said selected advertising spots in real time with previously programmed logs of a first station play out system directly coupled to the first broadcast station mixer input using the first in-band play out appliance.
13 more elements
A method, comprising:
- storing inventory data representing an inventory of audio advertising spots available from a first broadcast station and a second broadcast station to be filled by the advertising placement system, wherein:
- a first in-band play out appliance is associated with the first broadcast station;
- a second in-band play out appliance is associated with the second broadcast station;
- the first in-band play out appliance is directly coupled to a first broadcast station mixer output of the first broadcast station;
- and
- the first in-band play out appliance is directly coupled to a first broadcast station mixer input at least in part using an in-band play out appliance audio codec;
- receiving an advertising campaign data representing a set of advertising objectives of an advertising campaign comprising both a campaign demographic and a campaign daypart, wherein the campaign daypart is a broadcast daypart comprising an ante meridiem (AM) Drivetime and a post meridiem (PM) Drivetime;
- measuring the corresponding inventory of audio advertising spots available from the first broadcast station and the second broadcast station according to both the campaign demographic and the campaign daypart to determine a count of in-demo impressions;
- measuring the corresponding inventory of audio advertising spots available from the first broadcast station and the second broadcast station to determine a count of overall-demographic impressions;
- calculating the demographic matchup as a function of the count of in-demo impressions against the count of overall-demographic impressions;
- using the inventory data to iteratively select advertising spots at the first broadcast station to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives, wherein the computed fitness of match comprises a primary metric comprising a demo-match metric based at least in part on the calculated demographic matchup;
- and
- merging said selected advertising spots in real time with previously programmed logs of a first station play out system directly coupled to the first broadcast station mixer input using the first in-band play out appliance.
10 more elements
A computer program product, the computer program product being embodied in a non-transitory computer readable storage medium and comprising computer instructions for:
- storing inventory data representing an inventory of audio advertising spots available from a first broadcast station and a second broadcast station to be filled by the advertising placement system, wherein:
- a first in-band play out appliance is associated with the first broadcast station;
- a second in-band play out appliance is associated with the second broadcast station;
- the first in-band play out appliance is directly coupled to a first broadcast station mixer output of the first broadcast station;
- and
- the first in-band play out appliance is directly coupled to a first broadcast station mixer input at least in part using an in-band play out appliance audio codec;
- receiving an advertising campaign data representing a set of advertising objectives of an advertising campaign comprising both a campaign demographic and a campaign daypart, wherein the campaign daypart is a broadcast daypart comprising an ante meridiem (AM) Drivetime and a post meridiem (PM) Drivetime;
- measuring the corresponding inventory of audio advertising spots available from the first broadcast station and the second broadcast station according to both the campaign demographic and the campaign daypart to determine a count of in-demo impressions;
- measuring the corresponding inventory of audio advertising spots available from the first broadcast station and the second broadcast station to determine a count of overall-demographic impressions;
- calculating the demographic matchup as a function of the count of in-demo impressions against the count of overall-demographic impressions;
- using the inventory data to iteratively select advertising spots at the first broadcast station to be associated with the advertising campaign, based at least in part on a respective computed fitness of match between each selected advertising spot and said advertising objectives, wherein the computed fitness of match comprises a primary metric comprising a demo-match metric based at least in part on the calculated demographic matchup;
- and
- merging said selected advertising spots in real time with previously programmed logs of a first station play out system directly coupled to the first broadcast station mixer input using the first in-band play out appliance.
10 more elements
Dependencies are inferred from the claim text.