Promotional content targeting based on recognized audio
AssigneeSoundHound, Inc.
InventorsAaron Master, Keyvan Mohajer
Life of this patent
Estimating the term…
Abstract
An audio recognition system provides for delivery of promotional content to its user. A user interface device, locally or with the assistance of a network-connected server, performs recognition of audio in response to queries. Recognition can be through a method such as processing features extracted from the audio. Audio can comprise recorded music, singing or humming, instrumental music, vocal music, spoken voice, or other recognizable types of audio. Campaign managers provide promotional content for delivery in response to audio recognized in queries.
Claims19
An audio recognition device enabled to deliver promotional content, the audio recognition device comprising:
- a user interface output device enabled to provide information and corresponding related promotional content to a user;
- a network interface subsystem for providing the information to a server and obtaining the corresponding related promotional content;
- a module for retrieving the information from a local storage device in response to audio queries from the user requesting the information;
- and
- a local recognition module that recognizes the audio queries received from the user.
A method for computer-assisted processing of audio queries, the method comprising:
- receiving an audio query and a request for information about the audio query from a user;
- recognizing the audio query;
- determining a category of the recognized audio query;
- searching a database corresponding to the category to obtain information responsive to the recognized audio query;
- selecting a promotional item corresponding to the category;
- and
- providing the obtained information and promotional item to the user.
A method of managing promotional campaigns, the method comprising:
- receiving, from a campaign manager, a reference to a category for recognized audio;
- receiving, from the campaign manager, promotional content;
- receiving, from the campaign manager, a bid to deliver the promotional content in response to an audio query that matches the category for recognized audio;
- and
- storing, on a campaign configuration server, a link between the category and the promotional content.
Dependencies are inferred from the claim text.